Apply on Employer Site

Drata · 4 months ago

Manager, Campaign Operations (Remote)

United States

Full-time

Remote

Mid, Senior Level

$137K/yr - $169K/yr

6+ years exp

Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance. They are seeking a Manager of Campaign Operations to drive the vision, structure, and performance of their Campaign Operations function, focusing on the execution and optimization of integrated marketing campaigns to support marketing growth.

ComplianceInformation TechnologySaaSSecuritySoftware

Responsibilities

Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities

Oversee marketing automation workflows, including nurture streams, webinar/event follow-up, and campaign triggers using HubSpot and integrated tools

Partner with Marketing, Sales, Customer Success, Business Development and Ops to ensure proper segmentation, lead flow, scoring, and targeting logic

Create and enforce standards for QA, email deliverability, compliance (e.g., GDPR/CCPA), and data hygiene for personalization

Run structured A/B and multivariate tests to inform performance improvements across email, landing pages, and offers

Collaborate with Platform Operations on tool integrations, lead routing enhancements, and personalization efforts across the funnel.Serve as a main point of contact for marketing campaign enablement, advising stakeholders on operational feasibility and execution timelines

Track campaign performance; support consistent UTM structure, tagging, analytics QA, and attribution readiness

Build and maintain standardized documentation and campaign playbooks to drive repeatability and operational scale

Contribute to overall marketing operations planning, OKRs, and process improvements aligned with revenue goals

Qualification

Campaign operationsMarketing automationHubSpotSalesforceData analysisEmail complianceAnalytical skillsGoogle SuiteAI-driven orchestrationProject managementOrganizational skills

Required

6+ years in campaign operations, marketing automation, or marketing ops roles

Hands-on experience with HubSpot (or Marketo), Salesforce, 6sense, and Google Tag Manager

Strong understanding of lead lifecycle management, funnel metrics, and campaign attribution

Experience with email compliance standards (CAN-SPAM, GDPR, CCPA) and best practices in segmentation and deliverability

Comfort with data and analytics; ability to partner with Marketing Analytics to analyze and interpret campaign performance

Strong analytical, organizational, and project management skills

Advanced Excel and/or Google Suite skills

Ability to manage competing priorities in a results-driven environment

Preferred

Exposure to AI-driven orchestration or predictive scoring models

Benefits

Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge

HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)

100% paid short and long term disability plus life + AD&D benefits

Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities

Flexible Time Off: Flexible vacation policy for strong, fully charged batteries

16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)

Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office

401K: Reach your financial goals while reducing your taxes