Drug Plastics - Official Page · 4 months ago
Marketing Manager (Pharmaceutical Industry Market Research)
Boyertown, PA
Full-time
Onsite
Mid LevelDrug Plastics is a competitive and growing company that manufactures bottles and closures for medicinal, wellness, and lifestyle products. The Marketing Manager will direct marketing objectives, strategies, programs, and policies for all products and services, overseeing various aspects including new product commercialization and brand management.
Packaging & Containers
Responsibilities
New Product Commercialization – Manage Stage Gate new product introduction process from concept to commercialization and change process for existing products
Website Management – Regularly add new product content, new pages, and new functionality to the website and keep the overall look and feel fresh and interesting
Brand Management – Ensure the Corporate Brand elements, such as logo, colors, and value proposition, are used properly across all collateral and refreshed as needed
Lead Management – Work with the Sales Team to generate, qualify, manage leads in CRM system
Tradeshow Management – Identify potential shows to attend and coordinate the details of exhibiting at these shows
Content Creation – Work with outside creative partners to produce videos, voice tracks, and photography in support of the website and marketing campaigns
Creative Design – Work with outside creative partners to produce advertisements, design concepts, and artwork in support of the website and marketing campaigns
Market Research – Create, implement, and identify market research studies to provide insight and informed decision-making in designated areas
Internal Communications and Public Relations – Prepare communications designed for use both within and outside the company
Social Media Strategy – Create and post content about the company, culture, and products on a scheduled basis to social media sites such as LinkedIn and Facebook
Qualification
Required
Experience in managing new product commercialization processes
Experience in website management and content updates
Experience in brand management and ensuring brand consistency
Experience in lead management and working with CRM systems
Experience in tradeshow management and coordination
Experience in content creation and working with creative partners
Experience in creative design and producing advertisements
Experience in market research and implementing studies
Experience in internal communications and public relations
Experience in social media strategy and content posting
Company
Drug Plastics - Official Page
At Drug Plastics, we have over 60 years of experience helping healthcare, wellness, and lifestyle companies with complex regulatory and packaging challenges.
Founded in 1963
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Knecht
Director, Information Technology (CIO)
Company data provided by crunchbase