Ad Hoc Labs (makers of Burner + Dialed) · 4 months ago
Part-Time UGC Marketing Manager (Contract)
United States
Full-time, Part-time, Contract
Remote
Mid Level
$40/hr - $50/hrAd Hoc Labs is the company behind the Burner app, which offers privacy-first phone numbers for various personal and professional needs. They are seeking a UGC Marketing Manager to oversee the user-generated content program across paid and organic channels, focusing on sourcing creators, managing content production, and ensuring alignment with the brand's voice.
Information TechnologyMobile AppsSoftware
Responsibilities
UGC Production: Source, brief, and manage creators to deliver performance-ready videos that match Burner’s voice and meet paid media specs
Paid First, Organic Too: Prioritize UGC for Meta ads, but build a repeatable system for seeding high-quality content on TikTok and Instagram Reels
Customer Sourcing: Test and manage creator outreach strategies from within the app—e.g., surface modals that invite happy customers to contribute content
Influencer Vetting & Management: Review influencer pitches and submissions, provide multi-round feedback, and ensure all assets meet brand and quality standards
Trendspotting & Hook Building: Adapt platform-native trends and formats into scripts and prompts that feel authentic to the Burner brand
Original Series Development: Collaborate with Brand and freelance talent to develop short-form series (e.g., “hot takes” on privacy or street-style interviews) aligned with Burner’s voice
Negotiation & Coordination: Handle outreach, contracts, usage rights, timelines, payments, and revisions—end to end
Brand x Performance: Balance Burner’s dry, clever tone with the demands of performance marketing. Avoid cringe. Fight the urge to overexplain
Content Library Management: Organize briefs, raw files, cutdowns, and usage terms in Notion or a similar system
Testing & Reporting: Collaborate with Growth and Paid teams to test creators, formats, and angles—and report learnings back into the system
Qualification
Required
Experience producing UGC or managing creator campaigns for performance (Meta ads in particular)
A sharp eye for authentic-feeling video, and an aversion to overproduced content
Familiarity with trends and formats across TikTok, Instagram, and Facebook
Strong organizational and communication skills—you can brief clearly and manage lots of moving parts
Experience with privacy, tech, dating, gig work, or niche app categories
A point of view on Burner's brand, and ideas for how to bring it to life in UGC
Preferred
Familiarity with key creative-forward metrics inside Meta ads (hook rate, hold rate, IPM, etc)
Familiarity with various approaches to testing creative
Understanding of what makes people/users convert
Ability to understand and quickly iterate on what's “working”
Experience working with customer creators or testimonial-based content
Original content programming chops (series, campaigns, voices)
Experience in privacy, dating, gig work, or privacy-sensitive categories
Company
Ad Hoc Labs (makers of Burner + Dialed)
We’re a company of app builders focused on making mobile communication faster, easier, and more intuitive.
Founded in 2012
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.07MKey Investors
Techstars
2015-08-14Seed· $0.03M
2013-09-24Seed· $0.03M
2012-08-23Pre Seed· $0.03M
Leadership Team
Greg Cohn
Founder & CEO
Company data provided by crunchbase