Pixalate · 2 weeks ago
VP of Demand Generation and Events Marketing
New York, NY
Full-time
Hybrid
Director/Executive
8+ years expPixalate is a market leader in fraud protection and compliance analytics for connected TV, mobile apps, and websites. They are seeking a strategic and results-driven VP of Demand Generation & Event Marketing to develop and execute marketing strategies that generate qualified leads and enhance brand reputation through impactful events.
AdvertisingAnalyticsBig DataBusiness IntelligenceEnterprise SoftwareFraud DetectionSecurity
Responsibilities
Lead the development and execution of our demand generation strategy across digital, content, and event marketing channels
Drive pipeline growth through innovative marketing programs targeting advertising technology decision-makers
Oversee the planning and execution of high-impact industry events, from trade shows to intimate executive roundtables
Translate complex ad fraud prevention technology into compelling value propositions that resonate with our target audience
Collaborate with product and sales teams to align marketing initiatives with product releases and sales objectives
Build and manage a talented marketing team while optimizing budget allocation for maximum ROI
Establish meaningful metrics to track performance and continuously improve marketing effectiveness
Qualification
Required
8+ years of progressive marketing experience in ad tech, martech, or related technology sectors
Proven track record of developing successful demand generation programs that deliver measurable business results
Experience in marketing technical solutions to both business and technical decision-makers
Strong understanding of the digital advertising ecosystem, particularly in CTV and mobile environments
Exceptional leadership abilities with experience in building and mentoring high-performing teams
Data-driven approach to marketing with experience leveraging marketing automation and analytics tools
Outstanding communication skills and ability to represent the company at industry events
Preferred
Experience marketing to both buy-side and sell-side players in the ad tech ecosystem
Background in producing technical webinars, workshops, or conference presentations
Understanding of programmatic advertising, app monetization, and CTV advertising landscapes
Benefits
Excellent benefits package, including medical, dental, and vision insurance
Premiums 100% covered for employees and 50% covered for dependents
Unlimited PTO
401k
Monthly internet reimbursement
Casual work environment
Opportunity for advancement
Fun annual team events
Being part of a high performing team that wants to win and have fun doing it
Company
Pixalate
Pixalate is an intelligence platform and real-time fraud protection provider to Advertisers and Fortune 500 companies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$22.75MKey Investors
Javelin Venture Partners
2021-09-02Series Unknown· $18M
2015-03-04Convertible Note
2013-12-10Series A· $4.6M
Leadership Team
Jalal Nasir
Founder and CEO
Amin Bandeali
CTO
Recent News
Company data provided by crunchbase