TLF Apparel · 5 months ago
EMAIL SMS & PUSH ACQUISITION / RETENTION SPECIALIST (On-Site ONLY)
Fort Lauderdale, FL
Part-time
Onsite
Senior Level
$1,560/mo - $18,700/mo
7+ years expTLF Apparel is a premium athletic and lifestyle apparel brand established in 2012. They are seeking an Email, SMS, & Push Acquisition & Retention Specialist to manage the execution and analysis of marketing campaigns across various channels, focusing on customer acquisition and retention while ensuring high engagement and sales metrics.
ApparelE-CommerceFashionFitnessMen'sSporting GoodsWomen's
Responsibilities
Design, build, and execute email, SMS, and push notification marketing campaigns and automated flows
Develop segment-specific strategies to target different customer groups effectively
Create engaging and personalized content to drive user engagement and conversion
Develop top of funnel to bottom of funnel strategies to meet growth and revenue objectives
Write compelling copy for email, SMS, and push notifications
Design and format emails using templates and HTML/CSS when necessary
Coordinate and collaborate with innovation & design, graphic designers, video production, brand management, and ecommerce teams to ensure visual content and messaging aligns with brand standards and campaigns objectives and goals
Utilize customer data to segment audiences and personalize messages
Implement A/B testing to optimize content, subject lines, send times, and layouts
Monitor and analyze campaign performance to refine targeting and messaging strategies
Analyze customer data to identify trends, pain points, and opportunities for improvement
Segment customers based on behavior, preferences, and lifecycle stage to tailor retention efforts
Track and report on key metrics such as open rates, click-through rates, conversion rates, ROAS/ROI, CLV, and revenue forecasts and goals per channel
Use data to make informed decisions and improve future campaigns
Prepare regular performance reports for management and stakeholders
Ensure all campaigns comply with relevant regulations (e.g., CAN-SPAM, GDPR, and DMARC)
Stay updated with industry trends and best practices in email, SMS, and push marketing
Conduct regular audits of marketing processes to ensure efficiency and effectiveness
Work closely with the marketing and ecommerce teams to align campaigns with overall marketing strategy
Collaborate with product, sales, and customer service teams to gather insights and feedback
Communicate effectively with external vendors and service providers as needed
Develop and implement customer retention strategies and programs to increase customer loyalty and reduce churn
Identify key touchpoints in the customer journey to enhance the overall customer experience
Help suggest, design and implement customer loyalty programs that align with the company's goals and objectives
Continuously evaluate and enhance loyalty program features to maximize customer engagement and satisfaction
Develop and execute rewards strategies to incentivize desired customer behaviors and increase customer lifetime value
Collaborate with internal teams and external partners to source and manage reward offerings
Create and manage promotional campaigns to highlight loyalty and rewards programs
Conduct market research to stay informed about industry trends, competitor strategies, and emerging opportunities, and customer and competitor benchmarking
Manage acquisition budgets effectively to maximize return on investment
Ensure all activities are conducted within budget constraints and financial goals
Adjust acquisition strategies based on market insights and competitive analysis
Qualification
Required
Bachelor's Degree in Marketing or a related field
Must have managed and personally published, executed, and optimized all email, SMS, and push campaigns and automated flows for a minimum of 7 years
Must have 7 years of experience with apps and tools (i.e. Google Analytics, Google Search Console, Google Trends, Google Tag Manager, SEMrush, Triple Whale, Tapcart, Shopify, etc)
Must have no less than 5 recent year's experience in D2C consumer marketing, full funnel optimization
Strong Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in use of AI, ChatGTP, and emerging apps and technology
Highly proficient in email marketing platforms (i.e. Klaviyo, SendGrid, Zaius/Optimizely, Etc)
Highly proficient in SMS/MMS marketing tools (i.e. Postscript, SMSbump, Etc)
Familiarity with push notification services (i.e. Pushowl, Klaviyo, Aimtell, Etc)
Basic knowledge of HTML/CSS for email design
Excellent understanding of pixel implementation and tracking URL's
Expert skills with Microsoft Excel (must be comfortable analyzing large quantities of data utilizing advanced Excel formulas)
Highly proficient in creating and presenting power point decks to depts and leadership
Experience with creative design and Web Design, UX/UI and video production
Strong quantitative, analytical and problem-solving skills
Proven record of business analysis-driven and fact-based decision-making
Highly productive and efficient with excellent time-management skills
Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities through completion with minimal supervision
Excellent verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact
Benefits
Medical (80% Employer Paid - All coverage tiers)
Dental (80% Employer Paid - All coverage tiers)
Vision
401k
A free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
Chill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
PS5 stations for gamers
A monthly product allowance ($100) for our premium Gym-To-Street® Wear
Continued education programs & training
Employee team-building events
Company
TLF Apparel
TLF provides premium and original gym and workout clothes and our exclusive Gym-To-Street lifestyle wear.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
C
Chris Ferguson
CEO / President / Founder
Recent News
Company data provided by crunchbase