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Innovative Metrics · 4 months ago

Digital Media Buyer for Direct Response

Beverly Hills, CA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $130K/yr

5+ years exp

Innovative Metrics is an employee-centric company that has been driving growth across various sectors since 2005. They are seeking a Digital Media Buyer for Direct Response campaigns to plan, manage, and optimize large-scale media efforts while achieving CPA goals and maximizing ad spend effectiveness.

Brand MarketingDigital MediaLead Generation

Responsibilities

Plan, launch, manage, and optimize large-scale media campaigns (Social, native, display, display and direct partnerships)

Design and implement A/B and multivariate testing for creatives, targeting, and offers

Analyze data daily to maximize ROAS, CPL, and lead quality

Must have experience buying media on a CPC, CPM, CPA/CPL basis

Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform

Manage and strategically allocate $500K+/month in ad budgets to maximize profitability

Oversee pixel setup, tracking, attribution, and conversion optimization

Stay ahead of advertising platform algorithm changes, trends, and compliance updates

Qualification

Paid media buyingCampaign scalingAd creative strategyAnalytical skillsAttribution toolsAudience segmentationFunnel optimization

Required

5+ years of hands-on paid media buying experience for lead generation

Proven success scaling campaigns profitably beyond $500K/month

Deep understanding of ad creative strategy, funnel optimization, and audience segmentation

Strong analytical skills with experience in attribution tools and reporting dashboards

Must be able to work on-site at our Beverly Hills, CA office

Benefits

Competitive base salary plus significant performance bonuses

Comprehensive healthcare coverage - Medical, Dental and Vision

Paid vacation

Paid sick and mental health days

Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth

Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits

Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Fully stocked kitchen for those coming into our Beverly Hills office

Catered lunch each Friday for those coming into our Beverly Hills office