IPG Mediabrands ยท 4 months ago
VP, Data Management & Visualization
IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investments globally. The Director, Data Management & Visualization will oversee the end-to-end data and visualization process for major clients, manage a high-functioning team, and ensure quality and client satisfaction across various data projects.
AdvertisingDigital MediaMarketing
Responsibilities
Independently run a business unit or portfolio, including full accountability for delivery, quality, and client satisfaction
Lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design
Manage and execute large-scale data migration projects and comparable complex assignments
Execute consistent processes across Mediabrands clients
Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments
Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows
Implement QA processes and anomaly detection to safeguard data integrity across all deliverables
Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions
Ensure quality work output from onshore/offshore teams
Qualification
Required
Deep understanding of end-to-end data flow, APIs, databases, and BI tools
Visualization and dashboard creation experience; Tableau preferred
Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred
Database experience (Snowflake preferred)
Understanding of taxonomy creation and execution
Proven experience in management of multiple team members
Ability to provide feedback & guidance in a constructive manner to direct reports
Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment
10+ years of experience in agency or client-side digital media planning or media analytics
Presentation development and delivery
Strong written and verbal communication
Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days