First Due · 4 months ago
Director of Business Strategy - ITM
First Due is the leading end-to-end software platform for Fire, EMS, and Public Safety agencies. They are seeking a Director of Business Strategy - ITM to drive the success of their ITM solution, coordinating efforts across various departments to ensure growth and market share expansion.
Enterprise SoftwarePublic SafetySaaSSoftwareSubscription Service
Responsibilities
Act as the voice of the ITM business unit, providing input into product roadmap and competitive positioning
Partner with Product Management to identify and prioritize feature gaps vs. competitors (e.g., The Compliance Engine, IROL and LIV)
Develop market expansion strategies into contractors, property owners, and third-party inspection companies
Track regulatory and NFPA standard changes to ensure ITM supports evolving compliance needs
Partner with Sales leadership to track pipeline, forecast, and win/loss trends specific to ITM
Drive GTM initiatives: case studies, webinars, trade shows, and thought leadership specific to fire protection contractors and AHJs
Collaborate with Marketing to position ITM as the leading compliance management tool within the broader First Due platform
Build and manage partnerships with inspection contractors, compliance organizations, and potential integration partners
Explore GTM partnerships with CAD companies, records management systems, and hardware vendors (e.g., smart devices, sensors)
Drive marketplace relationships (e.g., state compliance portals, insurance-linked systems)
Partner with Implementation and Support teams to ensure customer onboarding timelines and satisfaction benchmarks are met
Identify key adoption blockers (e.g., contractor engagement, ordinance compliance) and drive cross-functional solutions
Work with Customer Success to identify upsell and expansion opportunities within existing accounts
Present quarterly ITM business reviews to the CEO/COO, including progress, risks, and asks
Track ARR growth, retention, adoption metrics, and market penetration for ITM
Act as a cross-functional “glue” ensuring ITM has alignment across the organization
Qualification
Required
7+ years of experience in SaaS product strategy, business development, or GTM roles
Proven ability to work cross-functionally across Product, Sales, Marketing, and CX
Strong understanding of SaaS growth levers (ARR, retention, adoption, upsell)
Excellent communication skills — able to influence at the executive level and with external stakeholders
Experience in competitive positioning and driving market strategy in a fast-growth SaaS environment
Preferred
Domain expertise in Public Safety, Fire & Life Safety compliance, or RegTech
Familiarity with NFPA standards, compliance workflows, or fire inspection industry practices
Prior experience with ITM and AHJ compliance software solutions
Experience managing or supporting partnerships with contractors, AHJs, or government entities
MBA or equivalent strategic/analytical background
Benefits
Competitive pay
Medical, dental, and vision coverage
FSA/HSA
401(k)
Flexible PTO
A fully remote workplace
A technology stipend
Opportunities for advancement
Other benefits and perks that sets our team apart
Company
First Due
First Due is a software platform that revolutionizes fire and EMS records management by unifying the entire operation in a single system.
Funding
Current Stage
Growth StageTotal Funding
$356.77MKey Investors
JMI EquityNew York Angels
2025-08-05Private Equity· $355M
2021-07-01Series Unknown
2020-06-17Seed
Recent News
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2025-10-31
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2025-10-03
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