Pelvic Rehabilitation Medicine · 4 months ago
Director of New Market Development
United States
Full-time
Remote
Director/Executive
8+ years expPelvic Rehabilitation Medicine is a physician-led specialty health care organization focused on providing individualized treatment services for chronic pelvic pain. The Director of New Market Development will lead the company's national expansion efforts by launching and scaling new clinics, ensuring operational excellence and market readiness during each launch phase.
Health CareMedicalPersonal Health
Responsibilities
Lead market analysis using geo-targeting software and internal data to identify and prioritize high-potential expansion markets
Coordinate financial models and P&Ls in partnership with Finance
Own pre-launch workback plans and critical path timelines
Present Go/No-Go recommendations to executive leadership
Oversee lease coordination, site selection, and corporate approvals
Set up and deploy all launch assets: marketing materials, signage, patient folders, signage, equipment, and systems
Ensure providers and staff are fully equipped with go-to-market resources including scripts, email templates, and community outreach plans
Coordinate Salesforce campaigns, nurture tracks, and local targeting with marketing
Partner with cross-functional teams to ensure staffing, provider credentialing, and IT systems are live by Day 1
Collaborate with clinical operations, treatment planning, and intake to ensure full workflow readiness
Supervise launch execution, functioning as the senior-most operator in-market during ramp
Monitor clinic performance (RVUs, admits, patient visits, etc.) in Salesforce and monthly operating dashboards
Track and troubleshoot operational gaps during the first 90–120 days
Transition market leadership to regional clinical operations managers post-ramp
Qualification
Required
Bachelor's degree; Master's or MBA preferred
8+ years of experience in healthcare strategy, operations, or multi-site expansion
Prior experience in consulting, retail health, health systems, or a PE-backed healthcare services company
Demonstrated ability to lead complex, cross-functional projects to on-time execution
Willingness to travel frequently and remain in-market for extended periods during clinic launch and ramp phases
High level of autonomy, resourcefulness, and ability to execute in ambiguous environments
Preferred
Consulting experience (Big Four or equivalent)
Experience with Salesforce Health Cloud, PowerBI, eCW, or EMRs
Understanding of clinic operations, provider onboarding, and patient acquisition funnels
Entrepreneurial, growth-obsessed mindset with a bias for execution
Benefits
Health
Vision
Dental
FSA
Paid Holidays and PTO
401(k)
Competitive Base + Performance Bonus Structure
Company
Pelvic Rehabilitation Medicine
Pelvic Rehabilitation Medicine is a health care center for pelvic pain for men and women.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gautam Shrikhande, MD
Chief Executive Officer
Recent News
Pelvic Rehabilitation Medicine
2025-11-19
Pelvic Rehabilitation Medicine
2025-10-23
Pelvic Rehabilitation Medicine
2025-10-14
Company data provided by crunchbase