Turo · 1 day ago
Senior Acquisition Marketing Specialist
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $112K/yr
4+ years expTuro is the world’s largest car sharing marketplace, and they are seeking a Senior Acquisition Marketing Specialist to enhance their guest community in the US. The role involves planning, executing, and optimizing high-impact performance marketing campaigns across various channels to drive growth.
Car SharingMarketplacePeer to PeerTransportation
Hiring Manager
Zack Sutter
Responsibilities
Plan and execute paid user acquisition campaigns across a diverse channel portfolio including programmatic display and video channels across web and app
Be hands-on daily, managing and fine-tuning campaigns, testing optimal bidding strategies, exploring growth opportunities, and optimizing performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period
Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts and own the feedback loop with the design and content studio team
Conduct regular audience targeting and competitive analysis
Pull, manipulate, and report on campaign and channel data to develop actionable insights
Utilize web analytics and attribution platforms to measure and lift performance
Partner with internal/external and global cross-functional teams, including Brand Creative Studio, Product, and Data to execute acquisition plans
Qualification
Required
4+ years of experience in performance or digital marketing at a B2C, media agency, or eCommerce company
Technical user acquisition background, with proven knowledge of campaign setup, ad creation, and targeting levers
Proven experience with Display and Video channels, preferably through DV360, and media buying across other various channels (paid search, paid social, and, app/web advertising), customer acquisition KPIs, campaign types, ad formats, audiences, and best practices
Track record of scaling paid campaigns, launching new channels, and building and implementing a creative testing engine
Proficient in manipulating data and generating concise reports with actionable insights
Strong collaboration skills, having worked on cross-team projects / integrated campaigns
Strong project management skills – with the ability to independently complete assigned tasks successfully and on time
Comfortable taking the initiative, naturally curious, and a growth mindset
Preferred
Your day-to-day toolkit includes Excel, GA4, GTM, Appsflyer and other similar tools
Proficiency in SQL and data analysis
BA/BS in Business/Marketing, Economics, Math & Statistics
Relevant experience managing a 7-digit annual advertising budget, and efficiently allocating it across campaigns to maximize profitability
Benefits
Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
In-office lunch, office snacks, and fun activities
Company
Turo
Turo is a peer-to-peer car-sharing marketplace where customers can book vehicles from a community of local hosts.
501-1000 employees
H1B Sponsorship
Turo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (42)
2023 (42)
2022 (40)
2021 (33)
2020 (14)
Funding
Current Stage
Late StageTotal Funding
$570.07MKey Investors
G SquaredIACSK Holdings
2023-03-15Secondary Market· $67.5M
2022-03-21Series Unknown· $35.17M
2020-02-05Series E· $30M
Leadership Team
Andre Haddad
CEO and All Star Host
Brian Beaver
Senior VP of Design
Recent News
2026-01-05
2025-12-11
Company data provided by crunchbase