Nysonian Inc. · 4 months ago
Social Media Manager, Organic & Growth (In-House)
Nysonian Inc. is focused on building the next generation of global lifestyle brands and is seeking a Social Media Manager, Organic & Growth to lead their organic social strategy. The role involves managing and growing social presence across various platforms, collaborating with different teams to create culturally relevant content that drives engagement and community growth.
Responsibilities
Build and execute full-funnel organic content strategies across TikTok, Instagram, YouTube Shorts, and emerging platforms
Develop and maintain distinct content identities across multiple Nysonian brands while ensuring platform-native execution
Lead daily trend mapping, cultural monitoring, and meme content creation to drive real-time engagement
Source, curate, and integrate UGC into brand channels to fuel growth
Collaborate with creative teams to brief and produce scroll-stopping content
Partner with influencer and paid media teams to amplify creator content through organic channels
Test and implement unconventional growth tactics to scale reach, engagement, and community
Track KPIs (follower growth, engagement, referral traffic, share of voice) and refine strategy based on insights
Act as the internal expert on platform changes, new formats, and social behaviors
Qualification
Required
3–5 years of social media management experience at a high-growth DTC brand or agency
Proven track record of scaling TikTok, Instagram, or YouTube accounts with measurable results
Strong grasp of meme marketing, UGC, and platform-native creative
Experience with social tools (Sprout, Loomly, Hootsuite, or similar) for scheduling and analytics
Excellent communication and organizational skills; ability to manage multiple brand voices at once
Comfortable reacting quickly to cultural trends and producing content on short timelines
Passion for lifestyle, fitness, and travel brands with curiosity for what's next in culture
Benefits
Comprehensive benefits package for you and your family
Generous PTO
Growth opportunities within Nysonian’s in-house marketing team
Company
Nysonian Inc.
At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live.
Funding
Current Stage
Growth StageCompany data provided by crunchbase