The Aragon Company ยท 4 months ago
Senior Media Buyer
New York, NY
Full-time
Onsite
Senior Level
5+ years expThe Aragon Company is a provider of financial resources and tools through its subsidiary, The Money Manual. They are seeking a creative and data-minded Senior Media Buyer - Paid Social to build and optimize ad campaigns across various social media platforms, aiming to drive profitable return on ad spend at scale.
Marketing & Advertising
Responsibilities
Develop and scale media buys across Facebook, Instagram, Snap, TikTok, Quora, Twitter, and Pinterest
Achieve target performance and growth outcomes for all campaigns under management
Work closely with creative and copywriting team members to devise compelling ads that engage consumers and drive conversions
Implement strategies and direction that scale campaign activity while ensuring quality
Develop best practices around audience creation and leveraging first-party data to improve ad targeting and ad quality
Keep up-to-date with evolving media platforms, digital marketing trends, and industry best practices
Qualification
Required
Bachelor's degree in Marketing, Advertising, or a related field
5+ years of relevant experience in media buying in-house for a publisher, media company, or affiliate marketing firm
Experience in media buying for personal finance content a major plus
Expertise in Facebook Ads and TikTok Ads
Experience managing $500k+/month in spend on Facebook Ads
A strategic and creative approach to omnichannel marketing
Strong analytical skills with a proven track record in optimizing campaign performance to meet KPIs
Ability to lead and motivate a team towards achieving their performance goals
Company
The Aragon Company
The Aragon Company is a vertically-integrated performance marketing ecosystem with independent businesses that deliver even greater value when used together.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lauren Wauzzinski
Director of Strategic Partnerships
Company data provided by crunchbase