Apply on Employer Site

Topline Pro · 4 months ago

Product Marketing Manager

Brooklyn Office

Full-time

Onsite

Mid, Senior Level

$100K/yr - $120K/yr

5+ years exp

Topline Pro is building an AI-powered Shopify for service businesses, helping them acquire direct business quickly. As a Product Marketing Manager, you will lead the go-to-market strategy for product launches, create compelling narratives, and collaborate cross-functionally to drive engagement and growth.

Artificial Intelligence (AI)Generative AIInternetMobile AppsSoftware

Responsibilities

Lead the go-to-market strategy and execution for major product launches and feature rollouts—from messaging and positioning to enablement and asset creation

Own and evolve our product messaging frameworks, ensuring they reflect our differentiation and resonate with target personas across the funnel

Conduct market, customer, and competitive research to shape positioning and surface whitespace opportunities

Collaborate cross-functionally with Product, Sales, Design, and CX teams to align messaging and drive adoption, and improve onboarding and activation

Build and maintain high-quality marketing collateral: pitch decks, one-pagers, explainer videos, demo scripts, and comparison content

Use AI tools to accelerate content creation and scale consistent, high-quality storytelling across all touch points

Analyze the performance of messaging, onboarding, and campaign content to influence roadmap priorities and improve feature engagement and retention

Qualification

Product marketingGo-to-market strategyMarket researchAI toolsProject managementSales enablementCross-functional collaborationCommunication skillsStorytelling