Global Overview · 5 months ago
Director, Customer Marketing
United States
Full-time
Remote
Director/Executive
15+ years expGlobal Overview has been building businesses on Amazon for over 15 years and is seeking a strategic Marketing leader. The Director, Customer Marketing will drive overall strategic client direction, manage relationships with c-level executives, and oversee brand strategy, P&L, and sales targets primarily across ecommerce channels.
AdvertisingBrand MarketingConsulting
No H1B
Responsibilities
Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
Develop and maintain strong relationships with key clients
Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
Developing data driven recommendations using relevant sales, market and consumer data to achieve client’s strategic objectives and identifying areas for improvement and optimization with a focus on ROI
Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
Manage brand budgets and profitability
Work with the GO Ads Operation team to stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
Oversee storytelling and communication of the client’s overall marketing strategy for internal and external stakeholders
Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results
Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported
Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans across the funnel
Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
Ensures the team is constantly evolving to meet business needs and business opportunities. Provide clear direction to ensure that smart risks are being taken and that financial targets are met
Develop a compelling, unified, end-to-end consumer experience which enhances the brand and increases awareness and engages new and existing consumers
Ensure flawless technical execution of all channels, while synchronizing efforts across content, creative, growth marketing, and other cross-functional teams
Work with Amazon Ads team to receive core data from Amazon to inform better advertising delivery for clients within budget, utilize existing 3rd party information and reporting to provide updates to the brand teams on progress to goals (share, profit, household penetration, etc)
Qualification
Required
Post-secondary education or equivalent experience in Marketing preferred
15+ Years of experience in Brand Management and / or E-Commerce
Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
Experience working with internal and external business relationships
Experienced storyteller – taking all the data and being able to communicate that to the client in a meaningful way
Preferred
MBA with a Marketing emphasis
Strongly preferred: Amazon experience
Benefits
Medical
Dental
Vision
Bonus
PTO
401K
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase