Podium · 4 months ago
Product Marketing & Content Manager
Lehi, Utah
Full-time
Onsite
Mid Level
$75K/yr - $150K/yr
4+ years expPodium is a company dedicated to empowering local businesses with an AI-driven lead conversion platform. They are seeking a Product Marketing & Content Manager to lead go-to-market strategies, content development, and coordination across various verticals to drive revenue generation and customer engagement.
CollaborationConsumer ReviewsMessagingSaaSSoftware
Responsibilities
Build and own launch prep and coordination for your vertical: map milestones, assign tasks to product/marketing/sales, and hold owners accountable
Define positioning, messaging, and high-level selling strategy
Package the full "bill of goods" (sales decks, objection handling docs, demo scripts, FAQs, one-pagers) and deliver to Sales & CX ahead of launch
Draft launch materials, including email campaigns, sales talk tracks, website copy, and landing pages in service of accelerating sales for our GTM teams
Partner with demand gen and events teams to activate launches at tradeshows, VMM campaigns, and webinars
Own website updates to keep product pages and positioning current with the latest launches
Set KPIs and track performance weekly. Define clear success metrics for launches and campaigns (pipeline created, adoption, asset usage)
Maintain a vertical launch calendar and content tracker to ensure visibility across marketing, product, and sales, report out on it weekly
Write high-impact assets: thought leadership pieces, whitepapers, award submissions, and speaking abstracts, marketing collateral (webinars, trade show decks, one-pagers) for launches & broader marketing efforts
Own customer case study pipeline (use AI to automate) from sourcing to packaging for sales, PR, and marketing and identify other channels where we could leverage this content (social)
Generate vertical-specific marketing claims and proof points from Podium’s internal data (e.g., "X% revenue lift for Auto dealers using AI scheduling")
Build and update a vertical messaging framework, competitive angles, top proof points, customer stories and distribute to customer facing teams
Ensure all communications are anchored in credible data and differentiated value props. Provide feedback and learnings to product teams to influence the roadmap
Act as the "voice of the customer" by running weekly 1:1 customer interviews for insights
Make content dynamic, not static. Maintain a library of reusable GPT prompts, templates, and content machines for dynamic marketing content
Identify new opportunities for AI to remove friction (e.g., marketing insights bots, personalized email generators, sales assistant GPTs)
Qualification
Required
4-6 years in product marketing, product management, enablement, GTM product strategy, or consulting (B2B SaaS preferred)
Proven ability to own launches end-to-end: defining positioning, creating launch materials, managing cross-functional workplans, and driving adoption
High visibility, high ownership operator — equally comfortable shaping strategy as you are executing campaigns, building content, and enabling the field
Exceptional communication and organizational skills; able to bring clarity to chaos, align stakeholders, and present confidently to senior leadership as well
Strong storytelling and writing skills: capable of producing decks, one-pagers, customer stories, and thought leadership content that resonate and convert
Customer first mindset: demonstrated ability to translate customer insights into differentiated narratives and validate positioning with data, interviews, and feedback
Familiarity with AI workflows (prompting, testing, iterating) and eagerness to experiment with new tools to scale marketing impact
A bias for action, urgency, and results, thriving in ambiguity while consistently delivering measurable business outcomes
Operate like a founder: you're equally comfortable doing positioning / messaging to diving in and building content; launching campaigns
AI-first mentality; you are obsessive about automating campaigns, driving increased personalization with AI, and managing a team of agents to get more done
Benefits
Open and transparent culture
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Company
Podium
Podium is a customer communication platform for businesses who interact with customers on a local level.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$422.65MKey Investors
Y Combinator Continuity FundIVPAlbum VC
2022-10-31Series Unknown
2021-11-15Series D· $201M
2020-04-07Series C· $125M
Leadership Team
Eric Rea
Co-founder & CEO
Dennis Steele
Co-Founder
Recent News
2026-01-20
2025-11-25
Company data provided by crunchbase