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Absolutely Ridiculous · 4 months ago

Creative Content Lead

Nashville, TN

Full-time

Onsite

Senior Level, Lead/Staff

Absolutely Ridiculous is a creative company that reimagines sporting goods as functional art. As the Creative Content Lead, you will shape the brand's visual identity across all marketing channels, manage content creators, and execute storytelling campaigns that resonate with the audience.

Retail

Responsibilities

Bring the Look To Life: Define and maintain our visual identity in a way that’s aligned with the artistic vision for the brand, ensuring every photo, video, and design piece is instantly recognizable as Absolutely Ridiculous

Lead the Creators: Manage and mentor in-house content talent while directing freelance photographers, videographers, editors, and designers

Tell the Story: Concept and execute brand awareness, product-driven, and storytelling campaigns that connect emotionally with our audience and build long-term loyalty

Go Beyond the Feed: Deliver content for social, web, email, paid media, and in-person activations — making sure our brand shows up consistently everywhere

Collaborate Across Teams: Partner with marketing, product, and community teams to translate brand moments into visual content that moves the needle

Stay Ahead of the Curve: Keep an eye on creative trends, cultural moments, and emerging tech to keep our content fresh, relevant, and conversation-worthy

Qualification

Content strategyVisual identity managementCreative directionBrand storytellingTeam leadershipTrend awarenessCollaboration

Required

Experience in leading content strategy and managing a team of creators

Strong understanding of visual identity and brand storytelling

Ability to concept and execute campaigns across various platforms including social, web, email, and paid media

Experience in collaborating with cross-functional teams such as marketing, product, and community

Knowledge of creative trends, cultural moments, and emerging technologies

Preferred

Background in art, design, or a related field

Experience working with freelance photographers, videographers, editors, and designers

Proven track record of producing engaging content that resonates with audiences

Company

Absolutely Ridiculous

The vision of former athlete and award-winning artist “X,” Nashville-based Absolutely Ridiculous Innovation for Athletes (ARIA) is a creative endeavor that reimagines sporting goods as functional art and has already attracted a legion of devoted customers and fans since it was founded in 2021.

Founded in 2021