Senior Director, Engagement Strategy jobs in United States
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Avalere Health · 4 months ago

Senior Director, Engagement Strategy

Avalere Health is dedicated to making every patient possible through their advisory, medical, and marketing capabilities. The Senior Director of Engagement Strategy will co-lead the creation of customer engagement strategies, ensuring alignment with client business objectives and leveraging insights to enhance customer experiences.

Brand MarketingConsultingMedical

Responsibilities

Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets (partnering with VP Engagement Strategist)
Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem
Monitor competitive and category trends, pulling out opportunities and implications for the business and agency
Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
Leverage customer data and insights to develop engagement strategies that enhance customer experience
Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
Participate in client workshops and co-creation brainstorms
Stay current with industry trends, best practices, and emerging technologies related to customer engagement
Champion innovation, thought leadership, and customer-centricity in your work
Participate in new business pitches as needed

Qualification

Engagement strategyHealthcare marketing experienceData-driven mindsetCustomer insightsCommunication skillsInnovationStorytellingTeam collaboration

Required

4-5+ years engagement strategy or marketing experience in a healthcare/pharma advertising agency environment
Relevant category and launch experience
Experience utilizing strategic tools for analysis
Superb and persuasive communications skills, both written and verbal
A human-first, data-driven, innovative mindset
Adept at storytelling
Bachelor's degree

Benefits

401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
The option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
Recognise 9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through our employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business

Company

Avalere Health

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Avalere Health offers business consulting, medical engagement and communications services.

Funding

Current Stage
Late Stage

Leadership Team

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Amar Urhekar
Chief Executive Officer
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Corrina Safeio
President Global Marketing, EVP Corporate Marketing
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Company data provided by crunchbase