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Maxar Technologies · 4 months ago

Senior Manager, USG Marketing (Intel/Defense/Civil)

Herndon, VA

Full-time

Onsite

Senior Level

$126K/yr - $210K/yr

5+ years exp

Maxar Technologies is a leading provider in Earth Intelligence technology, and they are seeking a seasoned marketing leader to drive strategic marketing campaigns that align with their growth goals. The Senior Manager, USG Marketing will lead a team of marketing professionals, develop and execute measurable marketing initiatives, and collaborate with various internal and external partners to enhance relationships with key government clients.

AerospaceGeospatialGovernmentRemote SensingSatellite CommunicationTelecommunications

No H1B

U.S. Citizen Only

Responsibilities

Develop and implement strategic marketing goals and research initiatives with clear objectives, reviewing competitor content and strategies to inform effective marketing approaches

Design, execute, and manage comprehensive marketing campaigns, including programs, technical assistance, and resource materials

Establish and promote Maxar's clients and executives as subject matter experts within their target government markets through targeted marketing campaigns

Lead and develop the Government Marketing team, building and budgeting projects to ensure timely and budget-friendly delivery against agreed objectives

Drive strategic alignment across multiple account teams and projects by attending regularly scheduled calls and meetings and managing prioritization and progress of work and projects

Foster collaboration and consistency across account teams and projects by communicating regularly with colleagues and ensuring aligned marketing strategy and knowledge dissemination

Conduct high-level market research and analysis, reporting findings to executive management and demonstrating progress and impact of marketing efforts

Oversee the development of diverse marketing content, including marketing brochures, event support, sales demonstrations, infographics, traditional and digital advertising, and more

Develop a deep understanding of each client's business and competitive landscape, and actively contribute to client meetings and discussions

Qualification

Government marketing experienceStrategic marketing planningTeam leadershipDigital marketing channelsContent marketingCommunication skillsCollaborationAdaptability

Required

Must be a US Citizen

Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred

Minimum 5 years of experience in government marketing or a similar industry, with a minimum of 3 years of leadership experience managing teams responsible for strategic planning, business development, or client management

Ability to put together a comprehensive strategic marketing plan aligning to its business pipeline and strategic growth plan

Excellent writing and communication skills

Strong understanding of the U.S. government market landscape, with experience in both digital and traditional marketing channels

Ability to travel 15-20% of the time

Preferred

Ability to produce and organize content that is grounded in government market expertise and fulfills the strategic requirements of sales and Business Development

Demonstrated understanding of the U.S. government procurement process to include shaping, capture and keep-it-sold strategies

Strong knowledge of Earth Intelligence technology and its role in global security

Collaborative team player with a willingness to adapt to new ideas and change

Proven ability to lead and develop a team, with a customer-focused mindset and genuine interest in the government technology landscape

Execution-oriented with a track record of meeting or exceeding deadlines