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IPG Mediabrands · 4 months ago

Manager, Programmatic (NY, 20387)

United States

Full-time

Remote

Mid Level

$90K/yr - $100K/yr

KINESSO is a technology-driven performance marketing agency that is part of IPG Mediabrands, focusing on providing actionable growth for clients through optimization, analytics, AI, and experimentation. The Manager, Programmatic will oversee campaign execution and performance for assigned brands, acting as an expert in complex setups and optimizations while mentoring team members.

AdvertisingDigital MediaMarketing

Responsibilities

The Addressable Activation department serve as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship

The Manager is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs

They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances

Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms

Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc

A history of team management/mentorship and a comfort with internal/external-facing communication are a must!

Qualification

Ad tech solutionsData analysisProject ManagementBusiness relationshipsTeam managementMentorshipCommunication skillsProblem-solving

Required

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

Intermediate knowledge of technology or measurement ad tech solutions, including platforms

Intermediate knowledge and skills in data analysis

Confident collaborating with others

Experience with Project / Account Management

Advanced communication skills; clear and succinct communication

KINESSO does not require candidates to have a college degree

Preferred

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

Experience with managing existing business relationships, partnerships, and alliances internally and externally

Ability to assess and rank issues and tasks in order of importance for taking action

Has gained prior experience in actual situations to recognize recurring meaningful components

Applies a solid foundation to varying situations

Applies advanced knowledge and perceives deviations from the normal pattern