tapouts · 4 months ago
Visual Designer, Conversion & Growth
tapouts is dedicated to nurturing emotional and psychological well-being for children. They are seeking a Visual Designer, Conversion & Growth to enhance the creative and user experience across their marketing funnel, focusing on designs that drive conversions while being friendly and approachable for families.
AppsHealth CareMental HealthmHealthMobileMobile AppsPersonal Health
Responsibilities
Drive creative work end-to-end: research, idea generation, concept exploration, design, and finalization
Deliver landing pages, signup flows, and checkout experiences optimized for clarity, trust, and conversion
Use A/B testing and behavioral insights to create data-driven improvements in funnel performance
Maintain a consistent, recognizable brand identity across all touchpoints while optimizing for results
Apply design system skills, rapid prototyping, and cross-functional collaboration to ship quickly and iterate
Qualification
Required
Have designed customer journeys (landing pages, signup flows, checkout) that measurably increase conversion
Bring a strong portfolio of high-performing, data-backed marketing and product design work
Understand customer psychology and can apply behavioral science and cognitive bias principles in design
Balance clarity, trust, and delight while staying true to brand integrity
Are fluent in Figma, Adobe CC, and prototyping tools to iterate quickly
Thrive as the design owner within a fast-paced, cross-functional growth team
5-7+ years in growth, marketing, or product design for B2C products
Proven track record in conversion rate optimization (CRO), landing page design, and funnel performance
Strong grasp of customer psychology, persuasion, and cognitive biases in design
Experience working in-house and collaborating closely with marketing, product, and engineering teams
Skilled in A/B testing, data-driven design, and translating insights into high-performing visuals
Bachelor's degree in Design, Advertising, Marketing, or related field (preferred but not required)
Preferred
Bachelor's degree in Design, Advertising, Marketing, or related field (preferred but not required)
Benefits
Healthcare coverage
Flexible time off
Generous parental leave
Budget for conferences, tools, and learning