PATH · 4 months ago
Senior Director of Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$165K/yr - $165K/yr
7+ years expPATH is seeking a Senior Director of Marketing to lead the development and execution of their marketing strategy, focusing on elevating their brand as a leader in sustainability. This role involves overseeing a talented marketing team and collaborating across departments to drive brand awareness, consumer engagement, and revenue growth.
Health CareMedicalNon Profit
Responsibilities
Strategic Marketing Leadership: Develop and implement marketing strategies that align with PATH’s mission and growth objectives, driving market share, brand awareness, and consumer engagement
Brand Management: Define and refine PATH’s brand architecture, target consumer segments, and positioning to ensure a consistent and compelling presence across all touchpoints
Integrated Campaign Execution: Plan and execute omnichannel campaigns that include digital, social media, influencer partnerships, experiential marketing, retail activations, and shopper marketing initiatives designed to influence purchase behavior
Social Media Excellence: Oversee the strategy and execution of social media platforms, ensuring engaging content, robust community management, and alignment with brand voice to amplify reach and impact
Merchandising and In-Store Presence: Partner with sales and operations teams to develop in-store merchandising strategies that maximize visibility, optimize shelf space, and drive velocity at retail
Velocity Growth: Analyze sales performance data to identify opportunities to improve product velocity and ensure effective execution of trade promotions and marketing activities at the store level
Tradeshow Leadership: Plan and manage tradeshow presence, including booth design, messaging, and pre/post-show marketing to maximize visibility and generate leads
Innovation Commercialization: Lead the go-to-market strategies for new products, partnerships, and formats, leveraging consumer insights and market data to ensure successful launches and market adoption
Data-Driven Decision Making: Collaborate with insights teams to analyze market trends, consumer behavior, campaign performance, and shopper data, using these insights to refine and optimize marketing efforts
Budget Management: Oversee the marketing budget, ensuring resources are allocated effectively to balance growth with ROI while prioritizing key initiatives like social media, shopper marketing, and tradeshows
Cross-Functional Collaboration: Work closely with sales, operations, and product development teams to align marketing initiatives with overall business goals and support key launches, merchandising efforts, and in-store execution
Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence
Cultural Relevance: Stay ahead of trends to ensure PATH’s marketing strategy evolves with the pace of culture, keeping the brand relevant and impactful across all platforms, from social media to in-store experiences
Qualification
Required
7+ years of senior-level marketing experience, ideally within CPG, beverage, or sustainability-focused brands
Proven ability to lead and grow high-performing teams while building strong cross-functional relationships
Deep knowledge of brand strategy, digital marketing, integrated campaigns, and retail marketing
Strong ability to use data and insights to inform strategies and measure success
Exceptional interpersonal and presentation skills, with the ability to influence at all levels of an organization
Thrives in fast-paced environments, managing multiple priorities with focus and agility
Experience in CPG and retail, with a proven record of collaborating with sales teams to expand distribution and product portfolios
Skilled in using marketing analytics platforms, CRM tools, and market research software
Benefits
401k with a 6% employer match
Flexible Time Off policy
12 company holidays + year-end company shutdown
Communications and wellness stipends
Medical, dental, and vision insurance
Long-term and short-term disability insurance
Life insurance
Company
PATH
PATH is a non-profit health organization that develops, deploys, and scales up innovations to improve health for all.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$26.6MKey Investors
Bristol Myers Squibb FoundationAstellas Global Health FoundationThe Pfizer Foundation
2025-07-31Grant
2024-01-25Grant· $1.6M
2021-11-30Grant
Leadership Team
Bilal A Mateen
Chief AI Officer
Recent News
Puget Sound Business Journal
2025-03-26
Company data provided by crunchbase