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FanDuel · 2 days ago

Senior Director, Acquisition

New York, NY

Full-time

Onsite

Director/Executive

$171K/yr - $214K/yr

10+ years exp

FanDuel Group is the premier mobile gaming company in the United States and Canada, seeking a Senior Director of Acquisition to lead their customer acquisition strategy. This role involves developing and overseeing acquisition strategies, optimizing the conversion funnel, and driving alignment across various teams to ensure effective user growth and efficiency.

Fantasy SportsGamingSports

Responsibilities

Lead end-to-end acquisition strategy development, ensuring we hit customer growth targets while balancing efficiency, payback, and long-term value

Act as central point of contact for all things acquisition, driving alignment, clarity, and performance across Media, Marketing, Business Intelligence, and Finance stakeholders

Partner closely with Business Intelligence to integrate acquisition forecasts, commercial inputs, and business drivers into strategy and execution

Directly manage and optimize our acquisition offer strategy across all regions

Lead a high performing team, nurturing and attracting talent

Develop and evolve a clear audience strategy, defining segments for acquisition using market data, research, and competitive intelligence and crafting briefs that inform creative, media, and offer execution

Identify and validate whitespace audience opportunities – helping FanDuel expand into new segments with tailored value propositions

Assess impact of marketing efforts on full customer lifecycle and lifetime value, across FanDuel products

Accountable for the full-funnel acquisition experience, partnering closely with the Media team to identify and act on opportunities for funnel optimization

Define and evolve the new customer offer strategy across products, states, and moments in partnership with pricing, promotions, and product teams

Collaborate cross-functionally to ensure new customer experience is aligned for maximum conversion

Monitor CAC efficiency and active user growth metrics

Partner closely with Business Intelligence and Media teams to provide acquisition inputs into budgeting, top-line forecasting, strategic investment pacing & tradeoffs, and the like

Qualification

Customer Acquisition StrategyMedia Campaign ManagementAudience Strategy DevelopmentAgile Development FrameworkMarketing Tools ProficiencySportsProject ManagementOrganizational SkillsCollaboration

Required

Minimum of 10 years of work experience in customer acquisition, with experience creating and managing media campaigns from start to finish

At least 5 years in a management role with multiple tier direct reports

Experience in brand strategy for a high growth brand

Deep experience developing and overseeing customer acquisition programs

Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once

Strong organizational skills and effective at project management

Preferred

Bachelor's degree or equivalent industry experience preferred

Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred

Has a positive attitude and loves opportunities to collaborate with others

Knowledge of sports and/or experience working within a heavily regulated industry is a plus

Benefits

We offer amazing benefits above and beyond the basics.

We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.

We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.

This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.

This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.

This role includes paid personal time off and 14 paid company holidays.

FanDuel offers paid sick time in accordance with all applicable state and federal laws.