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Vinarchy · 1 week ago

General Sales Manager - The Carolinas

United States

Full-time

Remote

Senior Level

5+ years exp

Vinarchy is an exceptional global wine company committed to redefining wine. As the General Sales Manager, you will lead commercial execution across key U.S. markets, driving sales growth and brand visibility while collaborating with distributor partners.

Food and BeverageWholesaleWine And Spirits

Hiring Manager

Christine Gilbert

Responsibilities

Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives

Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards

Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals

Provides actionable insights into pricing structures to maximize sales while achieving pricing standards

Manages market financial budgets, ensuring alignment with objectives and targets

Provides regular updates and reports on account performance, sales forecasts, and market trends

Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities

Build market level programming to include distributor incentives, menu / display programming, and executes consumer special events

Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives

Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth

Develop and generate incremental business in top off and on-premise accounts and regional chains

Build, prioritize, and activate target account lists by brand and channel

Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence

Work with trade marketing and brand teams to develop consumer programming that supports objectives

Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets

Analyze sales data, trends, and customer insights to optimize sales performance

Qualification

Beverage alcohol salesDistributor relationship managementSales forecastingFinancial acumenBusiness planningInfluencing skillsExecution orientedCommunication skillsPresentation skillsRelationship-building skills