Barry's · 4 months ago
Apparel Graphic Designer
Barry's is the Best Workout in the WorldTM®, providing an immersive, high-intensity fitness experience. The Apparel Graphic Designer will conceptualize and design graphic elements for the Retail division, ensuring alignment with brand identity and market trends while collaborating with various teams to create compelling consumer experiences.
FitnessHealth CareWellness
Responsibilities
Conceptualize and design original, on-brand graphics for retail collections, including prints, patterns, logos, and typography
Create innovative graphic applications for placement on retail apparel and accessories, including screen print graphics, embroidery, and repeat designs
Collaborate with product development, merchandising, and brand teams to align designs with seasonal goals, market trends, and Barry’s brand identity
Research trends, consumer preferences, and competitor offerings to inspire new designs and elevate existing concepts
Create seasonal vision boards that includes color direction, as well as trim, textures and typography influences that communicate the ethos of Barry's
Prepare detailed technical packs with accurate scaling, placement, and color specifications for production, as well as CAD drawings as needed
Ensure brand consistency by working closely with the brand and marketing teams to maintain a cohesive visual language across both digital and retail touchpoints
Create and maintain line sheets, look books, merchandising guides, and other retail tools in alignment with Barry’s brand guidelines and marketing strategies
Support and ensure any design deadlines are met according to the development calendar
Perform other related duties as needed
Qualification
Required
4+ years industry experience working as a Graphic Designer within a fitness apparel or print company, preferably in Men's and Women's Athleisure or Active Apparel and Accessories
MA, BA, BFA, or BS in Graphic Design
Skilled in hand illustration, as well as in Adobe CC: Illustrator, Photoshop, and InDesign
Excel in designing graphic layouts, repeat patterns, and a great sense of typography
Well-rounded knowledge of various printing techniques and how to communicate these directions to domestic and overseas vendors
Expert in artwork file preparation for print, design process, and tech packs
Knowledge of Digital Photography and how to import/manipulate digital media
Ability to present creative fashion forward ideas aligned with Barry's vision
Ability to meet deadlines, prioritize projects appropriately, manage a very fast pace graphic design workload - multi-task and organizational qualities are a must!
Self starter, capable of problem-solving and suggesting solutions
Ability to work well under pressure and adapt to changing priorities
Company
Barry's
Barry's is the original high-energy cardio and strength interval training workout.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Princeton Equity GroupLightBay Capital
2025-01-14Private Equity
2020-06-18Private Equity
2015-07-28Private Equity
Recent News
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