Fanatics · 4 months ago
Analytics Engineer III-MarTech Enablment
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Mid Level
$155K/yr - $193K/yr
3+ years expFanatics is a leader in the collectibles industry, combining the strengths of Fanatics and Topps to enhance the collector experience. As an Analytics Engineer III, you will operationalize the customer data platform, ensuring high-quality data access for marketing and analytics teams while collaborating on event tracking and data infrastructure.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Partner with product managers, marketers, and engineers to define, implement, and QA Segment tracking plans, ensuring consistent and reliable event data across all surfaces (web, mobile, backend)
Build and maintain robust data models (SQL + dbt) to operationalize event data in Snowflake for marketing, lifecycle, and product use cases
Act as a technical owner for Segment event pipelines, monitoring schema drift, naming violations, destination delivery issues, and Protocols violations
Develop and manage custom mappings, traits, and transformations in Segment (including Segment Functions) to power downstream destinations like Braze, Amplitude, and Snowflake
Enable the marketing team to activate audiences and campaigns by ensuring accurate and timely data flows to destinations
Collaborate with data platform engineers to scale our Airflow-based orchestration and build testing frameworks for event and customer data quality
Conduct periodic audits, validation tests, and regressions to ensure data completeness and integrity across environments
Maintain documentation, event naming conventions, and cross-functional education efforts to drive better data literacy and consistency in instrumentation
Qualification
Required
3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms
Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions
Proficient in SQL, dbt, Snowflake
Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
A passion for data quality, validation, and monitoring
Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
Familiarity with Airflow, Python/pandas, Git, and general data workflow management
Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase