Walmart Canada · 4 months ago
Senior Manager, Product Marketing - Walmart Data Ventures
Walmart Canada is looking for an experienced Product Marketing professional to join Walmart Data Ventures as a Product Marketing Lead. In this role, you will develop go-to-market strategies, define product positioning, and create marketing campaigns to drive the success of tech solutions in the retail space.
DeliveryRetailShopping
Responsibilities
Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more
Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, pitch materials, and other assets
Improve and accelerate our marketing and products by identifying unique selling points (USPs) and use cases through a diverse range of inputs
Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets
Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales
Managing execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages
Qualification
Required
Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Product Marketing, Consulting, or related field
5 years' experience in Product Marketing, Consulting, or related field
5+ years of experience in Product Marketing with go-to-market strategy
2 years' of Product Marketing Experience with an understanding of field operations OR a background in the digital and physical store execution and distribution space
Great interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear messaging across the organization
A solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products
Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is and open to growing with a new organization
Preferred
Master's degree (Business, Communications, Marketing, or similar)
Masters: Business Administration
Benefits
Competitive pay
Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase