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NEOGOV · 4 months ago

Assistant Director of Digital and Social Media

Hampton, VA 23668

Full-time

Onsite

Entry, Mid Level

$0/yr - $0/yr

2+ years exp

NEOGOV is seeking an Assistant Director of Digital and Social Media for Hampton University Athletics. This role involves executing digital media strategies to enhance engagement on digital platforms, managing content creation, and fostering relationships with the digital audience while supporting revenue generation efforts.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Showcase the brand of Hampton University Athletics and its sports programs by working in conjunction with various units in the department and university to execute the strategies maximize engagement on digital platforms

Assist in the implementation of marketing and advertising strategy by incorporating digital media tactics

Assist in the recruiting, training and scheduling of graduate assistants and undergraduate intern content staff

Utilize website analytics to create reports for internal use for optimizing and measuring success of content strategies

Stay up to date on new and emerging social media platforms and best practices

Facilitate the activation of sponsored digital content inventory, planning, and messaging

Ensure digital media support is provided on game-days and for other important events as assigned. This may include travel to away games and other events

Work with student-athletes, coaches and staff to provide social media best practices for their individual brands. This includes contributing to educational programming to prepare student-athletes to take advantage of Name-Image-Likeness (NIL) opportunities

Embodies the Hampton University core values: integrity, respect, decency, dignity, and responsibility

Performs other duties as assigned

Qualification

Social media strategyAdobe Creative CloudContent creationWebsite analyticsNCAA compliance knowledgeInterpersonal skillsCommunication skillsProject management