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PrizePicks · 9 hours ago

Lead Researcher, Customer Insights

United States

Full-time

Remote

Senior Level, Lead/Staff

$110K/yr - $160K/yr

7+ years exp

PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Lead Researcher will own and operate the consumer intelligence program, delivering insights that inform leadership decisions and drive business actions.

Fantasy SportsGamingSports

Growth Opportunities

No H1B

Responsibilities

Own and personally execute an intelligence program leveraging surveys, social listening, and qualitative work to deliver high-impact insights

Independently design, program, field, and QA quantitative and qualitative studies with equal rigor, spanning brand health, cultural discovery, and emerging opportunity identification

Build and operate cultural and market listening programs and dashboards across media channels, defining share of voice, sentiment, category dynamics, and cultural relevance for PrizePicks and the broader industry

Synthesize across inputs to deliver clear, measurable insights tied to internal performance metrics, producing recurring and ad-hoc reporting that defines what is happening, why it matters, and what leadership should do next

Partner with Product, Marketing, Strategy, and Analytics to inform prioritization and investment decisions, recommending what to accelerate, deprioritize, or stop with clarity and confidence

Continuously refine tools, methods, and processes to improve signal quality, speed, and business relevance

Qualification

Market researchConsumer insightsMixed-method researchQuantitative analysisQualitative researchSurvey methodologiesSocial intelligenceQualtricsRPythonOrganizationSelf-directedCommunication

Required

7+ years of experience in market research, consumer insights, or market intelligence in a fast-moving business environment

Proven experience owning and operating recurring research or intelligence programs end to end

Deep mixed-method research expertise with equal strength in quantitative analysis and qualitative, cultural research, including survey methodologies, cultural trend tracking, and social intelligence

Hands-on experience with advanced tools required - Qualtrics and Quid preferred

Familiarity with statistical tools and languages such as R or Python

Demonstrated ability to connect external consumer and market signals to internal business metrics and outcomes

Proven ability to influence senior leaders through clear, concise communication and sound reasoning

Highly organized, self-directed, and comfortable operating autonomously in a fast-paced environment