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Charlotte Hornets · 3 months ago

Manager of Partnership Development, Greensboro Swarm

Greensboro, NC

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Charlotte Hornets is seeking a Manager of Partnership Development for their NBA Affiliate, the Greensboro Swarm. This role is essential for driving new business and supporting the sponsorship sales strategy, requiring strong relationship-building and strategic sales capabilities.

Media and EntertainmentSportsSports Leagues and Teams

Responsibilities

Lead the day-to-day initiatives and execution of revenue strategies across partnerships to meet or exceed annual revenue targets

Conduct high-level sales conversations with key decision-makers via in-person meetings, outbound calls, virtual presentations, Fieldhouse tours and offsite visits

Create and sell impactful, fully integrated marketing and partnership solutions to local, regional and national brands

Build and maintain a robust pipeline of prospective partners across key categories

Utilize data and market research to identify new opportunities for growth and innovation

Identify and pursue new business leads through creative prospecting and industry research

Cultivate leads provided by the organization while developing independent outreach strategies

Utilize KORE and other CRM systems to track activity, maintain prospect profiles, log communication, and manage deal points and financials

Oversee the entire partnership department, including direct supervision of the Account Manager, Partnership Activation and Coordinator of Partnership Activation

Provide day-to-day leadership, coaching and support to ensure team alignment, goal achievement, and professional development

Foster collaboration between sales (development) and fulfillment (marketing) functions to ensure seamless execution of partnership agreements

Serve as the central point of contact for partnership strategy, communication, and coordination across internal departments

Prepare and deliver accurate weekly revenue and activity reports to the Senior Manager of Revenue

Compile, enter and forecast sales data, billing, contract terms and fulfillment details using tools such as Tableau, KORE and internal tracking systems

Build strong relationships with internal stakeholders (ticketing, marketing, community relations) and external decision-makers to drive partnership alignment and execution

Attend networking events, client meetings, seat visits and other industry functions to foster long-term business relationships

Ensure a premium client experience through ongoing communication, touchpoints, and game-day hospitality

Attend all home games and key events to represent the partnership team, host clients and ensure successful fulfillment of partnership elements

Support the execution of partner activations and ensure client satisfaction during events

Assist in developing long-term renewal and upsell strategies for corporate partners

Oversee special projects and initiatives as assigned by the Senior Manager of Revenue or Team President

Meet and exceed personal and team sales goals established at the beginning of each fiscal year

Represent the revenue department in strategic planning and budget discussions

Foster a collaborative and flexible work environment, jumping in to support other departments as needed

Serve as a key member of the leadership team, helping shape organizational culture and strategy

Demonstrate professionalism and uphold HSE brand standards in all interactions and deliverables

Qualification

Sales strategy executionCorporate partnershipsCRM systemsNegotiation skillsSports business operationsSponsorship trendsTeam managementCommunication skillsPresentation skillsRelationship-buildingResults-orientedLeadership abilitiesStrategic thinking