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Alcumus · 4 hours ago

Group Director, Product Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

Alcumus is seeking a hands-on, strategic Director of Product Marketing to lead and scale their global product marketing efforts. This role involves both strategic and tactical responsibilities, including building product marketing teams and crafting messaging to support product launches and sales enablement.

Information ServicesInformation TechnologyRisk Management

Responsibilities

Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US

Set the strategic direction, lead by example, and stay deeply involved in day to day execution

Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales

Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions

Set the global vision and roadmap for product marketing - with structure, scale, and clarity

Build a repeatable, high impact function that aligns with GTM and product priorities

Hire, develop, and lead a high performing, geographically distributed team over time

Translate complex product capabilities into clear, compelling messaging tailored to personas and industries

Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more

Partner with UX/design to bring product stories to life in ways that engage and educate

Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment

Create and maintain a scalable launch playbook and GTM toolkit

Build materials that enable GTM teams to confidently position and sell - battlecards, one-pagers, talk tracks, demo narratives, etc

Lead enablement sessions and support teams through complex product updates or launches

Establish a clear view of the competitive landscape and position Veriforce effectively

Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance

Act as the connective tissue between Product, Sales, Marketing, and Customer Success

Drive alignment and feedback loops that improve how we bring products to market

Qualification

B2B SaaS product marketingProduct marketing strategySales enablementCross-functional leadershipMessagingPositioningMarket intelligenceContent creationTeam buildingCompetitive positioningCustomer engagement strategiesCommunication skills

Required

7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role

Experience both setting strategy and executing as a hands on marketer

A track record of building or transforming a product marketing function - ideally globally

Strong communication skills - able to write crisp messaging and adapt across formats and channels

Deep understanding of GTM processes, sales enablement, and customer engagement strategies

Ability to measure impact and iterate based on performance and feedback

Cross functional leadership and collaboration skills - you know how to rally a team and get things done

Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & bev, construction, or chemicals) is required