Right Side Up · 4 months ago
Senior Affiliate Creator Marketing Manager (Consultant)
United States
Full-time
Remote
Senior Level
5+ years expRight Side Up is a collective of premium marketing talent focused on driving growth for a variety of clients, including early-stage ventures and Fortune 500 companies. They are seeking a Senior Affiliate Creator Marketing Manager (Consultant) to manage client relationships and develop influencer strategies that align with client goals. The role involves end-to-end creator program management, from recruitment to performance optimization, while ensuring budget efficiency and campaign success.
AdvertisingFreelanceMarketingMarketplace
Responsibilities
Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders
Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions
Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization
Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand’s voice and target audiences
Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency
Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance
Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals
Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity
Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution
Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities
Qualification
Required
5+ years of hands-on experience managing influencer programs with proven success in driving measurable business outcomes
Strong understanding of influencer platforms, content formats, and creator compensation models (flat fee, affiliate commission, gifting, hybrid)
Excellent communication skills; comfortable building relationships with creators, presenting to clients, and translating campaign results into actionable insights
An analytical mindset and ability to use data to optimize creator selection, content formats, and campaign performance
Ability to balance strategy and execution, moving fluidly from sourcing and negotiating with creators to reporting and scaling campaigns
A natural relationship-builder with a network of creators, agencies, and platform contacts
Experience in some of our core verticals, such as Retail, Health & Wellness, CPG, B2B/Prosumer, FinTech, Subscription & Services
Preferred
Experience running campaigns on TikTok Shop, Amazon Associates/Creator Connections, LTK, and ShopMy
Background in affiliate marketing and/or solid understanding of how other marketing channels can work together to fuel growth
Company
Right Side Up
Right Side Up is a marketing agency that offers digital, offline, and e-commerce marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Krystina Rubino
General Manager, Offline Practice
Tyler Elliston
Founder and Marketing Strategist
Recent News
2024-02-20
Company data provided by crunchbase