Apply on Employer Site

axogen · 1 day ago

Field Market Development Manager (OMF / Head & Neck) - West Region

SD Metro Area

Full-time

Hybrid

Senior Level, Lead/Staff

$138K/yr - $168K/yr

8+ years exp

Axogen is committed to restoring health and improving quality of life through innovative solutions in nerve repair. The Field Market Development Manager will develop and execute strategic initiatives for the Oral Maxillofacial and Head & Neck business, engaging with key opinion leaders and stakeholders to position Axogen as the standard of care in these markets.

BiotechnologyMedicalMedical Device

Culture & Values

Responsibilities

Identify and develop strategic relationships with the most influential KOLs and execute impactful market development programs in the assigned strategic accounts to advance Axogen’s nerve repair algorithm as standard of care within targeted facilities

Collaborate with Prof Ed and sales team to provide nerve repair education and training opportunities for fellows and attendings in targeted centers

Collaborate with downstream marketing to execute account based marketing programs and market development initiatives such as therapy awareness, educational dinner programs, journal clubs and other P2P engagements with the aim to establish a standardized approach to nerve repair in the target centers

Identify KOLs for research collaboration, participation in advisory boards or KOLs with societal influence with the aim of developing advocacy for establishing Axogen nerve repair algorithm as a standard of care option

Establish and share best practice sales process with sales organization and collaborate with sales team to accelerate customer activation, adoption and loyalty in target accounts

Work with sales training to build appropriate education for all levels of the sales organization

Create a surgeon feedback loop to provide visibility to outcomes and positive quality of life impact for their patients

Ensure market development insights and intelligence are incorporated into upstream portfolio process and product launch plans

Collaborate with HEOR team on health economic education and support to strategic accounts including budget impact analysis, coding and reimbursement

Collaborate with the sales and marketing teams to ensure messaging to key accounts and stakeholders is consistent

Ability to travel up to 70% - overnight travel expected

Qualification

Market DevelopmentKOL NetworkSales ExperienceCustomer-facing ExperienceReimbursement KnowledgeStakeholder ManagementEducationTrainingCross-functional Collaboration

Required

Bachelor's degree, preferred Marketing or related field, MBA preferred

8+ years of sales, marketing or market development experience in H&N/ENT and/or OMF

Established and strong KOL network in H&N

New therapy/technology commercialization experience

Market Development experience with demonstrated success in executing market development initiatives that drove KOL adoption and advocacy as well as market penetration

Customer-facing experience with leading clinical experts, required

Proficient in stakeholder management

Proficient in reimbursement, coding and provider economics

Proven track record of working cross-functionally within a commercial organization

Ability to travel up to 70% - overnight travel expected