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Short Story · 4 months ago

Senior Visual Designer - Contract to Hire

San Francisco (Mission Bay)

Contract

Onsite

Senior Level

$50/hr - $60/hr

6+ years exp

Short Story is an award-winning, technology-powered retailer dedicated to petite women, aiming to create a seamless shopping experience. They are seeking a talented Senior Visual Designer to establish the brand's visual identity and create cohesive content across all marketing channels, with responsibilities including brand visual leadership and creative execution.

Apparel & Fashion

Responsibilities

Help establish and refine the company's visual brand identity across all channels

Create cohesive design systems that ensure consistent brand recognition

Develop visual guidelines and templates for omnichannel marketing consistency

Establish the visual "thread" that connects all marketing touchpoints

Design graphics for paid social ads, Google ads, email campaigns, web design, and organic social platforms

Work within the marketing team to define and execute brand visuals across all touchpoints

Create compelling video content including UGC-style videos, motion graphics, and animated assets, or be capable of managing external contractors to execute these video assets

Execute post-production work on marketing assets (pre-production support provided)

Maintain brand consistency while optimizing designs for performance marketing goals

Adapt creative concepts across multiple channels and formats

Ensure designs are optimized for each platform's specifications and best practices

Create unified visual experiences across paid social, organic social, email, and web

Stay current with platform trends and creative formats

Experiment with AI tools and emerging design technologies

Test new creative approaches and formats to improve campaign performance

Work closely with Director of Growth and Brand Manager to execute strategic creative briefs

Participate in creative planning sessions and provide strategic input on visual direction

Qualification

Visual brand identityAdobe Creative SuiteVideo content creationDesign systemsPerformance marketing principlesFigmaCollaborationCreativityAdaptability

Required

6+ years of experience in marketing design or creative roles

Strong portfolio demonstrating both static and video design capabilities

Proven experience creating UGC-style video content and motion graphics

Experience establishing visual brand identity and design systems

Proficiency in design software (Adobe Creative Suite, Figma, etc.)

Understanding of performance marketing principles and design optimization

Expert-level proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)

Experience with Figma for web design and design systems

Knowledge of social media platform specifications and best practices

Basic to advanced video editing capabilities

Experience with AI design tools and willingness to experiment with new technologies

Preferred

Experience designing for women's fashion/apparel brands preferred

Video Content (Preferred): Create compelling video content including UGC-style videos, motion graphics, and animated assets, or be capable of managing external contractors to execute these video assets