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Razer Inc. · 3 months ago

Associate Director, Product Marketing (Console)

Irvine, CA

Full-time

Onsite

Mid, Senior Level

$113K/yr - $189K/yr

Razer Inc. is on a mission to revolutionize the way the world games, offering a unique, gamer-centric experience. The Associate Director, Product Marketing (Console) will develop and execute marketing strategies to enhance awareness and adoption of console products, requiring strong leadership and collaboration skills.

Consumer ElectronicsGamingiOSProduct DesignSoftware

Responsibilities

Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution

Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share

Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market

Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management

Drive thought leadership initiatives to build brand recognition and credibility among key audiences

Measure and analyze marketing performance using data analytics tools and techniques

Identify areas for process improvement and lead efforts to streamline marketing operations

Support customer events, trade shows, and other activities to showcase products or services and connect with customers

Provide guidance and mentorship to junior marketing professionals

Other duties as assigned

Qualification

B2C product marketingProduct marketing principlesDigital marketing channelsMarket research techniquesProject managementAnalytical skillsCommunication skillsPresentation skillsInterpersonal skillsStrategic thinking