Apply on Employer Site

iPullRank · 4 months ago

Senior Content Strategist

New York, NY

Full-time

Hybrid

Senior Level

$90K/yr - $110K/yr

6+ years exp

iPullRank is an eleven-year-old digital marketing remote agency based in New York City, specializing in SEO, Content, and Generative AI services. They are seeking a Senior Content Strategist to lead and develop content strategies for various clients, specifically focusing on a major financial services company, and to ensure that content objectives are met through audits, keyword research, and collaboration with internal teams.

AdvertisingBrand MarketingConsulting

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals

Lead Content Strategy from client approval to reporting

Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers

Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance

Perform extensive content audits

Lead ideation sessions for content creation

Work with other teams and manage projects to completion

Present content reporting and provide strategic recommendations based on performance and business goals

Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results

Write user stories to inform user experience and development

Develop models and specifications for metadata and taxonomy

Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance

Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content

Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Qualification

SEOContent StrategyContent AuditsDigital MarketingKeyword ResearchAnalytics PlatformsAgency ExperienceData-Driven StorytellingPresentation SkillsCommunication Skills

Required

6-8 years of experience in a similar content strategy position

Expertise in SEO, GEO and performance-based content marketing

Expertise in content pillar/cluster strategies and how content contributes to the customer journey

Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings

Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media

Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories

Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides

Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way

Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog

Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)

Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies

Experience leveraging market segmentation in the development of Content Strategy

Preferred

Experience working in an agency environment

Experience with content-focused link building strategies

Experience with a variety of Content Management Systems

Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)

Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

100% Medical, Dental, and Vision insurance

3 weeks of vacation

Paid sick days and holidays

Company

iPullRank

iPullRank offers businesses with digital marketing and consulting services, insights, and technology solutions.

Founded in 2014

New York, New York, USA

11-50 employees

http://ipullrank.com

H1B Sponsorship

iPullRank has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)