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Flexsteel Industries Inc. · 4 months ago

Marketing & Consumer Insights Intern

Dubuque, IA

Internship

Onsite

Intern

Flexsteel Industries Inc. is seeking a Marketing & Consumer Insights Intern to assist in consumer insights research projects. The intern will collaborate with various teams to support research efforts and develop a strong understanding of how consumer insights influence marketing strategies and product development.

Manufacturing

Responsibilities

Collaborating with marketing & product teams on active research projects to help meet timelines & pass results to the cross-functional parties

Communicating progress, updates, and key deliverables with research agencies to keep projects on track and on budget

Understanding Flexsteel’s approach to segmentation and provide awareness into areas we can utilize the existing research to improve our future product or marketing projects

Support Flexsteel’s best-in-class customer focus positioning to find ways to communicate insights to new stakeholders like sales, retailers, and possibly consumers

Transforming narrative and text-content into visual presentations or graphically appealing to tell the necessary story while also ensuring quality, accuracy, readability, etc. to deliver to leadership, sales, or other key partners

Analyzing data from research projects to identify trends, generate actionable insights, and support data-driven decision-making across marketing and product initiatives

Qualification

Marketing researchConsumer insightsData analysisCommunication skillsPresentation skills

Required

Strong understanding of marketing research & consumer research as it relates to segmentation, marketing messaging, and product development

Strong communication skills to provide connection between research agencies, product, sales, and marketing

Demonstrated understanding of the critical role that consumer insights play in shaping marketing messaging, product design, and organizational strategy

Strong understanding of the business, including a working knowledge of the cross functional partners involved in initiating and utilizing the research results

Ability to collaborate with marketing & product teams on active research projects to help meet timelines & pass results to the cross-functional parties

Ability to communicate progress, updates, and key deliverables with research agencies to keep projects on track and on budget

Understanding of Flexsteel's approach to segmentation and provide awareness into areas we can utilize the existing research to improve our future product or marketing projects

Ability to support Flexsteel's best-in-class customer focus positioning to find ways to communicate insights to new stakeholders like sales, retailers, and possibly consumers

Ability to transform narrative and text-content into visual presentations or graphically appealing to tell the necessary story while also ensuring quality, accuracy, readability, etc. to deliver to leadership, sales, or other key partners

Ability to analyze data from research projects to identify trends, generate actionable insights, and support data-driven decision-making across marketing and product initiatives