Dr. Squatch · 4 months ago
Associate Director of Brand & Integrated Marketing
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$150K/yr - $170K/yr
5+ years expDr. Squatch is a fast-growing company focused on men's personal care products, recognized for its innovative and high-performance offerings. They are seeking an Associate Director of Brand & Integrated Marketing to develop and lead integrated marketing campaigns, manage product launches, and shape the brand's voice and identity as it scales. This role involves significant leadership and collaboration across various teams to drive brand awareness and revenue.
Consumer GoodsManufacturingMen'sPersonal Care and Hygiene
Responsibilities
Support definition and evolution of Jukebox’s brand positioning, tone of voice, and visual identity
Ensure consistency across packaging, retail displays, campaigns, and digital channels
Develop and lead integrated campaigns across DTC, retail, social, and PR
Partner cross-functionally to ensure campaigns deliver measurable revenue and brand equity
Lead go-to-market strategies for new product launches, from messaging to activation
Translate product benefits into compelling consumer and shopper storytelling
Own the annual marketing calendar across launches, campaigns, and cultural moments
Ensure alignment across teams to maximize consumer impact and sales performance
Build and maintain customer personas and targeting strategies
Develop engagement playbooks to grow loyalty, advocacy, and lifetime value
Define KPIs for brand awareness, equity, and revenue contribution
Monitor results and use insights to continuously refine and improve campaigns
Provide immediate leadership and mentorship to the brand marketing team
Build, manage, and scale the team’s capabilities over time to support long-term growth
Qualification
Required
5–8 years of experience in brand marketing, integrated marketing, or product marketing (CPG, beauty, or personal care strongly preferred)
Proven ability to build and execute integrated campaigns that drive both brand awareness and revenue
Track record of successfully leading product launches and retail activations
Strong creative intuition paired with analytical rigor- you can dream big and measure results
Comfortable working cross-functionally and influencing at all levels
Passionate about building brands that resonate with women and redefine categories
Benefits
Medical
Dental
Vision
401k with Squatch match
PTO
Healthy snacks
Frequent company events
Free products
Company
Dr. Squatch
Dr. Squatch offers and manufactures grooming products of soap, deodorant, shampoo, and toothpaste with natural ingredients for men.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-06-23Acquired
2019-04-01Seed
Leadership Team
J
Jack Haldrup
Founder & CEO
Recent News
Global Cosmetics News
2025-12-22
2025-12-19
2025-12-17
Company data provided by crunchbase