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Princess Cruises · 4 months ago

Senior Manager, Product Marketing Shore-Ex

Miami, FL, United States

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Princess Cruises is the world’s leading international premium cruise line and tour company, known for providing unique guest experiences. They are seeking a Senior Manager, Product Marketing & Guest Experience to develop and execute marketing strategies aimed at maximizing revenue for onboard areas while collaborating closely with the onboard revenue team.

Adventure TravelLeisureTourismTravelTravel Agency

H1B Sponsor Likely

Responsibilities

Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences

Lead marketing projects and content that delivers on key business and brand objectives to meet our onboard revenue targets

Collaborate with onboard revenue team to deliver the most compelling guest experience stories to support brand positioning, differentiators and revenue goals

Travel to photo/video shoots, ship visits to understand experience, and create marketing content that will meet our OBR revenue goals

Develop communications and marketing plans to support strategic initiatives and drive product innovation

Build storytelling that creates excitement, demand and conversion for shore excursions

Develop content and support cross channel business areas including website, print, emails, videos, social, PR, onboard collateral (digital, print), onboard messaging and trade collateral that highlights new and existing shore excursion experiences

Establish prioritization of projects, clearly defining deliverables, timelines, and performance objectives

Work with creative team to input creative briefs and route creative to stakeholders for review, consolidated feedback and approvals

Work with brand, creative agencies and paid media teams to provide product direction and collateral support for paid media tactics, including but not limited to digital advertising, social content, ad copy, videos

Manage the development and storage of app, web and brochure deck plans

Work with Princess.com and Princess App team to maintain database of copy and images for onboard points of interest

Supervise direct report; assign responsibilities, allocate resources and define priorities and coach as needed

Qualification

Marketing strategyCommunications planningProject managementProduct developmentCross-functional collaborationInterpersonal skillsProblem-solvingPresentation skillsNegotiation skills

Required

Bachelor's degree in marketing or related field or equivalent work experience

10–15 years of marketing experience (cruise line onboard marketing preferred)

Experience in planning and strategizing communications programs is crucial

Experience with developing marketing plans, strategic positioning decks, and go to market plans

Proven project management experience, especially handling cross-functional departments, meeting key objectives and deadlines

Strong organizational skills with the ability to manage multiple programs simultaneously

Strong interpersonal and verbal and written communication skills to communicate with management, other departments, agencies, designers and colleagues

Strong PowerPoint skills and ability to present concepts visually

Ability to think critically and apply problem-solving skills

Ability to negotiate, present and resolve complex controversial issues

Five or more years of management experience

Product development experience

Benefits

Cruise and Travel Privileges for You and Your Family

Health Benefits

401(k)

Employee Stock Purchase Plan

Training & Professional Development

Tuition & Professional Certification Reimbursement

Rewards & Incentives

Company

Princess Cruises

Glassdoor3.7

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company.

Founded in 1965

Santa Clarita, California, USA

10001+ employees

http://www.princess.com

H1B Sponsorship

Princess Cruises has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (6)

2023 (9)

2022 (4)

2021 (13)

2020 (20)