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Dr. Squatch · 6 days ago

Associate Director of Brand Marketing

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$150K/yr - $170K/yr

5+ years exp

Dr. Squatch is a company focused on raising the bar on men’s personal care with natural products. They are seeking an Associate Director of Brand & Integrated Marketing to lead brand strategy, integrated campaigns, and marketing operations, helping to shape the brand's identity and growth.

Consumer GoodsManufacturingMen'sPersonal Care and Hygiene

Responsibilities

Support the evolution of Jukebox’s brand positioning, voice, and visual identity, ensuring cohesive expression across packaging, retail, campaigns, PR, and digital channels

Lead integrated brand and product campaigns across DTC, retail, organic social, and PR. Own go-to-market execution from brief through launch, translating product benefits into compelling brand and shopper storytelling

Set the strategy for launches, seasonal moments, and earned media opportunities that drive awareness and brand relevance, with PR agency support

Own the annual and quarterly marketing calendar, aligning launches, campaigns, and key moments. Drive cross-functional timelines, workflows, and executional rigor

Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns

Qualification

Brand MarketingIntegrated Campaign LeadershipConsumer Brand ExperienceDTC MarketingAgency ManagementOperational SkillsCross-functional CollaborationCreative Skills