Epsilon · 4 months ago
Vice President, Connected Identity Lead
New York, New York
Full-time
Onsite
Director/Executive
$163K/yr - $257K/yr
15+ years expPublicis Groupe is one of the world’s largest communications groups, known for its creativity and digital expertise. The Connected Identity Lead will be responsible for developing and implementing the Connected Identity strategy across markets, enhancing data capabilities, and enabling effective outcome-based marketing for clients. This role involves strategic leadership, team management, and contributing to industry thought-leadership.
AdvertisingDigital MediaEmailMarketingMobileSocial Media
Responsibilities
Lead the Connected Identity strategic approach, development process and integration across markets and brands for each business need
Direct and nurture the development, presentation, and maintenance of plans to build a competitive advantage including: insight development, innovation road maps, pivotal initiatives, big but relevant ideas, updates, and point-of-views (POVs)
Be familiar with widely used and emerging insight tools and media technology, channels, and terminology, including but not limited to CDPs, CRMs, Clean Room Solutions, Personalization Solutions, DCO Platforms, Identity Solutions, and more
Collaborate with local and global teams that help to prioritize and acquire data sets essential for improving their Connected Identity solution
Identify, source, and integrate additional data sets to meet specific vertical category business measurement requirements
Drive connectivity, consistency, and quality by gathering market requirements, evaluating vendor options, and ensuring alignment with global data teams
Educate internal teams and clients on standard processes for using data assets to improve their potential
Support teams with a deep understanding of data sharing, processing, and ownership regulatory knowledge across the globe, and liaise with legal as needed, to help establish any necessary DPA and relevant AI approvals
Work with Clients and Agency Partners to provide strategic recommendations on how Clients should handle their 1P data, including but not limited to conversations around CDPs, CRM, and Clean Room Solutions
Provide a deep understanding of Identity-Led Measurement solutions to enable Clients to understand the full extent of their marketing activity on consumers
Contribute to conversations on how to develop custom data modelling solutions to predict, power, and prove audience-led outcomes
Work with markets and regions as they develop their Connected Identity approach, adapting the global story into their own local stories. You’ll be their key point of contact and support to help them with questions about their go to market stories
Lead and mentor audience data scientists and strategists across the globe, fostering a culture of trust, inclusion, and respect
Manage and work alongside the broader cross-functional team including planning, measurement and production, to ensure Connected Identity is woven throughout
Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent development efforts
Ensure all projects adhere to quality standards, timelines, and budgets, managing client expectations effectively (as needed)
Be a recognized contributor/vocal in forums in your technical domain. Contribute to the company’s growth by developing case studies, white papers, and industry presentations highlighting success stories and innovative analytic approaches
Set the standard for the organization in your technical area
Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities
Define and evolve segmentation frameworks, journey mapping, and activation strategies that align with client/customer goals
Define and oversee audience governance across paid platforms, ensuring clean handoffs and efficient data usage
Regularly review emerging trends in privacy, identity, data clean rooms, CDPs, AI/ML-based segmentation, and channel innovation and develop POV's to educate the organization
Serve as the leader with vision and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors
Qualification
Required
15+ years of digital media experience with progressive levels of responsibility and business insight in marketing and communications, team management and P&L management
12+ years of experience in media planning/strategy with dynamic levels of responsibility
8+ years of experience in consulting clients on data strategy
Excellent client service experience with proven ability to provide strategic audience recommendations, innovate, and drive modern marketing solutions
Deep experience across all media types (global, national, local, digital, direct, programmatic, shopper, etc.)
Demonstrated critical thinking skill and exceptional problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
Excellent communication, presentation, organizational, interpersonal and analytical skills – effectively presents formal POVs in a high-profile client facing role with senior clients internally and externally
Ability to translate data into viable business solutions to enhance strategies and meet deliverables with an eye towards detail
Excellent leadership skills with ability to lead team to deliver high-quality results
Computer Skills/Software Knowledge: Microsoft Suite, Tableau, R, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Mastery of the digital analytics space and has innovated to develop new opportunities
Strong knowledge of ad tech, data integration, data activation, and the data economy, including expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
Expertise with customer acquisition goals and optimize CPA, CTR, Completion Rate, etc
Deep knowledge of Identity Solution tools and platforms (e.g. Epsilon, Liveramp, Neustar, etc.)
Ability to cultivate relationships with data, technology, and research partners
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Company
Epsilon
Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands.
5001-10000 employees
H1B Sponsorship
Epsilon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (132)
2024 (128)
2023 (124)
2022 (201)
2021 (136)
2020 (137)
Funding
Current Stage
Late StageTotal Funding
unknown2019-04-15Acquired
Leadership Team
Myron Sojka
CTO
Lakshmana Gnanapragasam
Senior Vice President Strategy & Analytics
Recent News
Washington Technology
2025-12-19
Washington Technology
2025-12-09
2025-12-03
Company data provided by crunchbase