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Ping Identity · 3 hours ago

Senior Product and Solutions Marketing Manager

Austin, TX

Full-time

Hybrid

Senior Level

$143K/yr - $153K/yr

7+ years exp

Ping Identity is a company focused on making digital experiences secure and seamless for users. The Senior Product & Solutions Marketing Manager will convert market insights into solution stories, influence the platform roadmap, and support product launches while collaborating with various teams to drive success globally.

GovernmentIdentity ManagementSecuritySoftware

Comp. & Benefits

Responsibilities

Run a capability‑focused market‑sensing engine: Track competitors and adjacencies at the capability/product level; monitor buyer/developer trends, fraud/abuse patterns, and standards/regulations (e.g., OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, privacy) and turn signals into actions, POVs, and exec‑ready insights

Own capability & product positioning/messaging and taxonomy: Build modular narratives by audience and use case; maintain consistency across capability/product/deployment naming; ensure message pull‑through on web, sales assets, and regions

Lead product releases for capabilities/products and support high-impact launches: Manage product release intake, communication, and consolidated launch strategy; define tiering, readiness, timelines, and global landing; drive documentation alignment and in‑product release administration & marketing

Create high‑impact content & assets: Produce or lead web pages, datasheets, demos, corporate overview deck slides, reference architectures, case studies, and analyst RFIs and briefings

Shape platform, capability & product roadmap: Partner with Product Management to validate problems with customer proof; recommend prioritization, maintain roadmap communications to internal audiences (Marketing, Sales, Partners) and external audiences (Customers, Analysts)

Market deployment options: Define differentiation and buyer guidance for PingOne (multi‑tenant SaaS), Dedicated Tenant SaaS, and Self‑Managed Software (incl. FedRAMP/DoD IL5 where applicable); articulate TCO/ROI, performance, data residency/compliance, and migration paths

Measure & optimize: Request and use product KPI dashboards (pipeline influence, win rate, capability adoption/usage, ARR/attach, deployment‑option mix); partner with marketing, product management, sales engineering and enablement on experiments

Qualification

B2B product marketingMarket analysisProduct positioningContent creationIdentity standards knowledgeCross-functional leadershipExecutive communicationAnalytical skillsStorytellingTeam collaboration

Required

7–10+ years in B2B product/solutions marketing (enterprise SaaS) with a track record of leading ambiguous, cross‑functional programs and accountability for results

Proven ability to size market opportunity, analyze competitors, and convert insights into capability/product positioning, packaging recommendations, and GTM plans with revenue impact

Executive‑ready communication and storytelling; comfortable engaging customers, partners, analysts, and developer‑adjacent audiences

Strong content & enablement portfolio (plays, battlecards, demo flows, ROI/TCO tools) tied to win‑rate and velocity improvements

Bachelor's degree in marketing, business, or a related field (or equivalent experience)

Ability and willingness to travel up to 25%

Preferred

Broad identity background spanning CIAM, Workforce IAM, and B2B/partner use cases; experience with regulated industries

Familiarity with identity standards and ecosystems (OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, WebAuthn) and integrations (CDPs, martech, SIEM/SOAR, cloud marketplaces)

Hands‑on experience with packaging/editions, bundling/attach, and migration programs across deployment models

MBA or advanced degree (strategy/finance/analytics focus) a plus—especially for market sizing, pricing/packaging, and GTM planning

MBA or relevant advanced degree a plus; equivalent strategic operating experience welcomed