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Spectrum News · 2 weeks ago

Manager, Social Media Content & Strategy - Spectrum News

St. Petersburg, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

Spectrum News is a leading provider of communication and entertainment products across the U.S., and they are seeking a Manager for Social Media Content & Strategy. This role involves driving social media strategies to enhance the Spectrum News brand, managing content plans, and collaborating with various teams to foster brand loyalty and engagement online.

BroadcastingNewsSports

No H1B

Hiring Manager

Jennifer Indemaio

Responsibilities

Actively and consistently supports all efforts to simplify and enhance the customer experience

Manage operations for the brand’s key social channels, including planning, briefing, and execution of content with a focus on overseeing consistency with brand voice across all of Spectrum News

Manage and maintain regular posting schedule of content and editorial pieces across key social media accounts

Manage multiple content production projects simultaneously, ensuring deadlines are met and content quality is maintaining the brand’s identity

Collaborate with marketing teams to align social media with broader campaigns and goals

Collaborate with editorial teams on the execution of social franchises and content

Coordinate with various departments and help guide on-air talent to maximize opportunities through their social channels

Work closely with the department lead on developing and carrying out the plan for each of our networks to increase social engagement and other KPIs in line with Spectrum News’ overall strategy

Track and report key performance indicators of social content and provide recommendations to improve social media reach and effectiveness

Oversee, write, and edit social media copy, ensuring consistency with brand voice and guidelines

Edit and approve social posts in real-time for journalistic accuracy, relevance, and tone

Actively explore user generated content opportunities to tap into new trends and reach new audiences

Stay up to date on social media trends and share insights and best practices with the team

Respond to all requests from teammates, clients, and other employees in a respectful, timely, and professional way

Lead, assign, train, schedule and oversee the work of others

Ability to produce and edit various content elements as needed

Perform other duties as assigned

Qualification

Social media managementAdobe Creative SuiteProject managementData analysisContent creationEffective communicationLeadership skillsCreative skillsOrganizational skills

Required

Proficiency in Photoshop, Illustrator, After Effects and Adobe Creative Suite

Ability to analyze and interpret data

Ability to effectively present information to management

Ability to make decisions and solve problems while working under pressure

Ability to show judgment and initiative and to accomplish job duties

Effective creative and innovative skills

Demonstrated project management and organizational skills

Ability to delegate

Ability to adapt to rapidly changing circumstances and solve complex problems while demonstrating a positive attitude and positive approach

Maintain and grow technical job knowledge

Knowledge of the latest techniques and procedures used in designs

Ability to interface with internal company personnel, external customers and vendors

Must be able to work under daily deadline pressure while demonstrating strong social media management skills

Must have ability to organize and manage multiple priorities

Effective interpersonal, verbal and written communication skills; ability to clearly communicate solutions; and able to relate well with different populations and age groups

Bachelor's degree in communications, marketing, or a related field

Social media in news or sports - 5+

Management or leadership experience - 2+

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.