Senior Growth Strategist, Startpage jobs in United States
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System1 · 4 months ago

Senior Growth Strategist, Startpage

System1 is seeking a dynamic Lead Growth Strategist to lead the growth approach for its flagship branded private search product, Startpage. This role emphasizes creativity over traditional marketing, employing innovative, data-driven tactics to expand Startpage's reach and user engagement.

AdvertisingAdvertising PlatformsContent CreatorsData VisualizationInformation TechnologyPredictive AnalyticsSoftware
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Comp. & Benefits

Responsibilities

Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage
Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success
Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing
Author compelling business cases on where Startpage should focus its efforts
Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base
Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts
Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts

Qualification

Growth marketingAnalytical skillsMarketing budget managementNon-traditional strategiesMobile app growthData-driven decision makingCollaboration skillsCreativity

Required

5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
Strong analytical skills to evaluate full-funnel performance of various channels
Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
Significant experience collaborating and communicating with the highest levels of an organization

Preferred

Experience with growing a subscription-based business a plus
Experience with mobile app growth a plus, including tools like Adjust & Amplitude

Benefits

Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events

Company

System1 fuses technology and science to identify & unlock consumer intent.

Funding

Current Stage
Public Company
Total Funding
$920M
Key Investors
Cannae HoldingsBofA SecuritiesCourt Square Capital Partners
2022-01-28Post Ipo Equity· $250M
2022-01-28Post Ipo Debt· $400M
2022-01-28IPO

Leadership Team

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Michael Blend
CEO & Co-Founder
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Chuck Ursini
Co-Founder & Board Member
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Company data provided by crunchbase