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System1 · 13 hours ago

Senior Growth Strategist, Startpage

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

$133K/yr - $183K/yr

5+ years exp

System1 is seeking a dynamic Lead Growth Strategist to lead the growth approach for its flagship branded private search product, Startpage. This role emphasizes creativity over traditional marketing and requires innovative, data-driven tactics to expand Startpage's reach and user engagement.

AdvertisingAdvertising PlatformsContent CreatorsData VisualizationInformation TechnologyPredictive AnalyticsSoftware

Comp. & Benefits

Responsibilities

Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage

Lead ideation for non‑paid growth strategy (content, organic social, offline stunts) in partnership with social media specialists. Manage exploratory budgets across channels, with the potential for increased funding contingent on measurable channel success

Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing. Author compelling business cases on where Startpage should focus its efforts

Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base

Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts

Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts

Qualification

Growth marketingData-driven decision makingBudget managementAnalytical skillsMobile app growthCollaboration skillsCreativityCommunication skills

Required

5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment

Strong analytical skills to evaluate full-funnel performance of various channels

Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies

Significant experience collaborating and communicating with the highest levels of an organization