Apply on Employer Site

Fireblocks · 1 day ago

Web Strategy Director

United States

Full-time

Remote

Director/Executive

$160K/yr - $200K/yr

8+ years exp

Fireblocks is a leader in digital asset security and management, providing solutions for major financial institutions worldwide. The Web Strategy Director will be responsible for transforming the company's website into a powerful demand generation engine, focusing on web strategy, SEO, and AI optimization to drive business growth.

BlockchainCryptocurrencyCyber Security

Responsibilities

Develop and lead a data-driven web strategy that transforms the fireblocks.com website into a demand generation engine aligned quarterly revenue goals through optimized user journeys and conversion funnels

Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution

Own and execute enterprise-level SEO strategy to dominate search rankings in digital asset and stablecoin infrastructure space

Drive web strategy that captures demand through AI-native discovery channels like ChatGPT, Perplexity, and Claude

Oversee future localization strategy to ensure the website delivers a consistent, high-quality experience across global markets and languages

Collaborate with Brand and Design teams to ensure a cohesive and impactful digital brand experience

Lead the roadmap for website testing, experimentation, and personalization

Evaluate and manage third-party vendors, CMS platforms, and other web technologies

Oversee cookie management platform to ensure user consent, data transparency, and compliance with global privacy regulations

Lead and mentor a high-performing web strategy team including developers and SEO managers while managing goals, and KPIs that drive accountability and results

Foster a culture of experimentation, data-driven decision making, and continuous improvement

Conduct regular analysis to identify optimization opportunities and growth drivers

Qualification

Web strategy experienceSEO expertiseAI optimization strategiesB2B SaaS experienceCMS platforms knowledgeWeb analytics platformsSEO tools proficiencyLocalization strategiesCookie Manager PlatformsWeb development technologiesData-driven decision makingLeadership skills