IF7 · 5 months ago
Director, Creative Strategy
New York, NY
Full-time
Hybrid
Director/Executive
7+ years expIF7 is a next-gen media company shaping culture through storytelling, talent, and technology. They are seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling, driving ideation and overseeing the development of pitch decks to ensure they are compelling and aligned with client goals.
Brand MarketingConsultingContent CreatorsGamingSocial Media Management
Responsibilities
Lead the development of bold, creator-led campaign ideas across pre-sale RFPs, pitches, and proactive brand storytelling
Inspire and lead Creative Team brainstorms and trend tracking sessions
Oversee the development of pitch decks – ensuring the creative ideas, general flow, and visuals are best-in-class
Partner with the Director of Integrated Marketing to ensure creative ideas are strategically sound and RFP-aligned
Serve as a lead on external client presentations for select pitches
Review and refine creator concepts during campaign activation – primarily across TikTok and Instagram to ensure the creative vision aligns with client goals and brand voice
Review creator content (scripts, treatments, V1s) with an eye for consistency, quality, and originality
Mentor and manage junior team members; provide structured guidance to elevate their creative thinking and ownership
Contribute to culture by staying tapped into Gen Z and Millennial trends, tracking competitor work, and bringing forward smart, differentiated campaign ideas
Qualification
Required
7-10 years experience in creative strategy, branded content or influencer marketing
A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
Experience in production/experiential work, with a track record for activating campaigns on-set with clients present
Excellent storytelling, presentation, and writing skills – with the ability to make decks not just strategic, but beautiful and compelling
Strong leadership experience – including mentoring junior talent, running brainstorms, and providing effective feedback
Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
Comfortable juggling multiple projects at once, with a calm and collaborative approach
Advanced in Canva
Preferred
Bonus: Adobe Premiere, Photoshop
Company
IF7
IF7 is a creative agency that offers branding, influencer marketing, gaming integrations, consulting, and social content creation services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Harley Block
CEO, Co-Founder
Michelle McAlear
COO, Co-Founder
Recent News
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