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Great Wolf Lodge · 4 months ago

Head Of Digital Design, Website Optimization, And Content

Chicago, IL

Full-time

Hybrid

Senior Level

$140K/yr - $175K/yr

7+ years exp

Great Wolf Lodge is transforming the way guests discover, book, and experience their resorts. As the Head of Digital Design, Website Optimization, and Content, you will lead the strategy and execution of digital experiences, driving conversion and engagement while managing a talented team and collaborating across functions.

Resorts

H1B Sponsor Likely

Responsibilities

Define and execute the digital vision, setting priorities for design, optimization, and content

Shape the guest journey across all digital touchpoints, driving conversion and business results

Partner with senior leadership to influence digital strategy and align with broader organizational goals

Drive continuous improvement of site performance, focusing on conversion rates, bounce reduction, ADA compliance, SEO, and page speed optimization

Leverage analytics, A/B testing, and heatmapping tools to inform decisions and measure impact

Stay ahead of SEO trends and emerging technologies, including LLM-driven search

Lead the UX/UI strategy to deliver intuitive, engaging, and visually compelling experiences

Establish design frameworks, principles, and best practices that drive consistency and quality

Champion a customer-first mindset across the organization through research, usability testing, and rapid iteration

Oversee the product roadmap for website and its content management system

Ensure seamless integration of content, design, and features to create a unified guest experience

Supervise website governance, ensuring published content aligns with brand standards and commercial objectives

Partner closely with Product, Engineering, Marketing, Data Science, and Research teams to align priorities and deliver impactful solutions

Act as the digital ambassador, representing design and optimization strategies to executives and stakeholders

Build relationships across the organization to drive adoption of guest-focused innovations

Lead, mentor, and inspire a multidisciplinary team of designers, content strategists, and product analysts

Recruit and retain top talent, fostering a culture of creativity, collaboration, and continuous learning

Champion professional growth by providing guidance, coaching, and visibility into career pathways

Qualification

UX/UI design managementDigital strategyProduct managementA/B testingDigital analyticsAgile methodologiesCommunicationTeam leadershipCross-functional collaborationStorytelling skills

Required

7+ years of experience in UX/UI/Visual design management or a combined product management/design role, with a strong record of shipping user-facing products

Proven experience leading cross-functional teams and influencing senior stakeholders

Strong design sensibility and experience working with UX/UI/Visual Design teams

Agency background and experience

Keen sense of accountability and ownership of business results

Ability to synthesize complex user and business needs into elegant, scalable solutions

Excellent communication, storytelling, and presentation skills

Proficiency in product management and design tools (e.g., Jira, Confluence, Figma, Miro, etc.)

Well versed with digital analytics, A/B testing tools

Familiarity with agile development methodologies

Bachelor's degree in Design, Engineering, Business, or related field

Preferred

Experience in hospitality

MBA or advanced degree preferred

Benefits

Annual bonuses

Paid Time Off policy

Other perks

Company

Great Wolf Lodge

Glassdoor3.4

If you’re searching for a job with exciting opportunities, rewarding benefits, and lots of growth potential, look no further than Great Wolf Lodge.

Founded in 1997

Madison, Wisconsin, USA

10001+ employees

http://www.greatwolf.com

H1B Sponsorship

Great Wolf Lodge has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2023 (1)

2022 (1)