LendingClub · 4 months ago
Sr Director, Lifecycle Marketing
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
10+ years expLendingClub Corporation is a leading digital marketplace bank in the U.S., dedicated to helping members achieve their financial goals. The Sr Director of Lifecycle Marketing will own and scale the lifecycle marketing strategy, driving acquisition, retention, and customer engagement across various channels while leading a high-impact team.
Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance
Responsibilities
Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell. Drive measurable impact on conversion rates, customer retention, and LTV
Manage and mentor a growing team of lifecycle marketers and operators, including automation specialists. Foster a culture of experimentation, accountability, and performance
Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business priorities
Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance
Serve as a key stakeholder in product launches, ensuring lifecycle messaging supports adoption and engagement. Collaborate with Product and Brand teams to align messaging with customer needs and channel best practices
Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data
Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools. Drive innovation through AI-powered personalization and automation
Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection
Qualification
Required
10+ years in marketing roles, with deep experience in lifecycle, CRM, or retention marketing—preferably within consumer financial services or digital products
Proven success in scaling lifecycle programs that drive measurable business outcomes
Skilled in translating data into strategy
Comfortable owning KPIs and presenting insights to executive stakeholders
Fluent Hands-on experience with SFMC or similar platforms (Braze, HubSpot, etc.)
Familiarity with AI-driven personalization and marketing automation
Strong communicator and cross-functional partner
Able to influence across Product, Data, Brand, and Growth teams
Passionate about experimentation and optimization
Experienced in A/B testing, multivariate testing, and scaling winning strategies
Company
LendingClub
Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.
1001-5000 employees
H1B Sponsorship
LendingClub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (26)
2021 (19)
2020 (106)
Funding
Current Stage
Public CompanyTotal Funding
$392.23MKey Investors
Kleiner PerkinsUnion Square VenturesFoundation Capital
2017-04-09Post Ipo Equity
2014-12-11IPO
2014-08-22Series Unknown
Leadership Team
Scott Sanborn
Chief Executive Officer
Drew LaBenne
Chief Financial Officer
Recent News
p2p-banking.com
2025-12-24
2025-11-24
Company data provided by crunchbase