Loyalty Program Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

Yesway · 3 months ago

Loyalty Program Manager

positionFort Worth, TX
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Yesway is an award-winning convenience store operator based in Fort Worth, Texas, with a focus on customer satisfaction and strategic growth. They are seeking a Loyalty Program Manager to lead the execution of loyalty program operations, collaborate with store operations, and analyze program performance to optimize customer engagement and drive sales.

E-CommerceRetailRetail Technology

Responsibilities

Lead daily execution of loyalty program operations—including promotional setup, legal compliance, customer service, digital platforms, and training
Collaborate with store operations to enhance implementation at the retail level
Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections
Oversee the employee loyalty tier with tailored offers and communications
Manage email marketing campaigns—copywriting, content creation, and database segmentation
Partner with category managers and vendors to drive program support and promotional tie-ins
Integrate loyalty efforts with social media to drive acquisition
Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI
Conduct store visits (~25% travel) to ensure strong program execution
Support marketing initiatives to promote loyalty across in-store and media channels
Track competitive trends and implement best-in-class loyalty strategies
Use insights and RFM analysis to create targeted communications and engagement strategies

Qualification

CRM marketingDatabase analysisAnalytical skillsB2C marketingBI toolsProject managementEffective communicationCreative thinkingAttention to detail

Required

Bachelor's degree in marketing, Business, related field, or equivalent experience
5+ years in B2C/B2B marketing or advertising
5+ years in CRM/loyalty marketing and/or database analysis preferred
Strong analytical skills and proficiency with BI tools and Excel
Data-driven decision-maker with a solid understanding of marketing principles

Preferred

Cross-functional collaboration and project management
Effective communicator with strong writing skills
Creative and strategic thinker with a bias for execution
Thrives in fast-paced environments and meets tight deadlines
Strong attention to detail and results orientation

Benefits

Medical
Dental
Vision
Company Paid Life Insurance
Health Savings Account
Flexible Savings Account
Company Paid Short- & Long-Term Disability
Employee Assistance Program
401K with Company Match
Paid Vacation
Paid Sick Time
Paid Holidays
Voluntary Supplemental
Life Insurance
Disability
Critical Illness
Hospital Indemnity
Accident Coverage
Pet Care Plan
Legal Insurance

Company

Yesway

twittertwittertwitter
company-logo
Yesway is a chain of convenience retail company located in West Des Moines.
dateFounded in 2015
location
Fort Worth, Texas, USA
people-size1001-5000 employees
web-link
http://yesway.com/

Funding

Current Stage
Late Stage
Total Funding
$425M
Key Investors
HPS Investment PartnersBrookwood Financial Partners
2023-01-30Private Equity· $190M
2020-10-28Private Equity· $235M

Leadership Team

leader-logo
Thomas Trkla
Chairman, Chief Executive Officer, and President
linkedin
leader-logo
Robert Drake
Vice President of Facilities
linkedin

Recent News

PR Newswire
Yesway Announces the Hiring of Chuck Sanders as Vice President of Merchandising
2025-12-02
MarketScreener
Yesway announces the hiring of Chuck Sanders as vice president of merchandising
2025-12-02
PR Newswire
Yesway Appoints Robert "Robbie" Drake as Vice President of Facilities
2025-11-10
Company data provided by crunchbase