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10X Health System · 2 weeks ago

Digital Marketing Manager – Web Conversion & Website Product Owner

Scottsdale, AZ

Full-time

Onsite

Senior Level

7+ years exp

10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. The Digital Marketing Manager will own the website as a strategic digital product and drive conversion optimization across all digital touchpoints to maximize revenue.

Health Care

Responsibilities

Develop and execute website product strategy aligned with business objectives

Own end-to-end user experience from awareness to conversion and retention

Create and manage website feature roadmap based on user research and business priorities

Establish and track key website performance metrics (conversion rates, user engagement, revenue attribution)

Present website performance and recommendations to executive leadership

Design and execute comprehensive A/B and multivariate testing programs

Analyze and optimize conversion funnels across all customer touchpoints

Create, test, and optimize landing pages for paid campaigns and organic traffic

Continuously improve checkout flow and reduce cart abandonment

Ensure optimal mobile experience and conversion rates

Own Google Analytics, heatmap tools, and conversion tracking implementation

Create comprehensive dashboards and reports for stakeholders

Conduct user research, surveys, and usability testing to inform optimization strategies

Monitor competitor websites and industry best practices

Calculate and report ROI of optimization initiatives

Partner with paid acquisition, email, and content teams on conversion optimization

Collaborate with product team on features that impact website conversion

Work with engineering on technical implementation of optimizations

Ensure website accurately represents genetic testing and health optimization benefits

Qualification

Conversion optimizationWebsite product managementGoogle Analytics 4A/B testingUser experience focusData-driven decision makingHealth tech experienceE-commerce experienceProject managementTechnical SEOPersonalizationMarketing automationTeam leadershipCommunication skills